Channel Coordinator YouTube Vehicles Preschool

Job Description

The Opportunity:

Mattel is seeking a Channel Coordinator to execute day-to-day content (AVOD and live) publishing operations and performance analysis for Mattel's portfolio of dolls You Tube channels. This position will work with their Associate Manager on the assigned categories of video distribution, analytics, and optimization. They will also work cross-functionally with the You Tube Strategy and creative teams to ensure consistency of voice and execution of programming strategy.

Primary Responsibilities (include % of time, what the position does, how it is accomplished, why it is done)

• Publish videos and create metadata aligned with channel strategy and platform best practices.
• Coordinate with Graphics Design Associate to develop optimized thumbnails for each video. This includes outlining per-video thumbnail design requests and organization of A/B tests.
• Regularly update channel and content curations, including creation of playlists, updating channel banners, trailers, and rotating channel shelves.
• In partnership with the Creative team, execute against a video delivery workflow.
• Collaborate with the Strategy team to execute against a portfolio of programming calendars.
• Assist the Associate Manager in obtaining metadata translations.
• Requisition and apply closed captioning files to content as needed.
• Periodically launch, operate, and wind down per-channel live streams (at our El Segundo office).
• Other channel management responsibilities as the business continues to evolve.
• How:
  Executes processes developed by You Tube Operations team, in coordination with their department manager and cross-functional teams.
• Why :
  These tasks represent the  last mile  of IMCs supply chain management – The mechanism through which all of Mattel's You Tube content (e.g. premium content, TVCs) is delivered to the audience.

• Document and interrogate performance data of uploads in real-time against benchmarks.
• Assist the Associate Manager in providing regular channel and content performance updates to cross-functional teams.
• Execute and report on test & learn initiatives developed in collaboration with the strategy team.
• How :
  Using, analyzing, and storytelling through data from the You Tube CMS to the appropriate sharing/presentation format (e.g. PowerPoint and/or Keynote).
• Why :
  Provides insights essential to understanding channel health, trends, and performance toward goals.

• Apply adjustments to video metadata and thumbnails based on results of real-time performance data.
• How :
  * Applying data-backed changes (e.g. updating video title, tags, elements of thumbnail design) to video metadata within the first few hours of publishing.
  * Staying abreast of industry trends and You Tube best practices, specifically in the kid & family, entertainment, fashion, lifestyle and dolls spaces.
• Why :
  Ensures consistent acceleration toward performance benchmarks: audience growth and driving POS.

Qualifications

• Minimum 1+ years' experience in content publishing.
• BA/BS preferred
• Experience working with children's content on You Tube in some capacity.
• Strong time management, planning, and project execution skills.
• Excellent written and verbal communication skills.
• Ability to analyze data and extract insights to create recommendations.

• Current or previous You Tube certifications in audience development, content strategy.
• Proficient in Excel and video editing software such as Adobe Premiere Pro.
• Experience in the consumer internet and media industries, specifically You Tube content publishing landscape.
• Google Analytics, You Tube Analytics (including CID) experience required.

* The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate's work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class…