Channel Coordinator, YouTube - Vehicles & Preschool

CREATIVITY IS OUR SUPERPOWER.

It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Mattel is seeking a Channel Coordinator to execute day-to-day content (AVOD and live) publishing operations and performance analysis for Mattel’s portfolio of dolls You Tube channels. This position will work with their Associate Manager on the assigned categories of video distribution, analytics, and optimization. They will also work cross-functionally with the You Tube Strategy and creative teams to ensure consistency of voice and execution of programming strategy.

• Publish videos and create metadata aligned with channel strategy and platform best practices.
• Coordinate with Graphics Design Associate to develop optimized thumbnails for each video. This includes outlining per-video thumbnail design requests and organization of A/B tests.
• Regularly update channel and content curations, including creation of playlists, updating channel banners, trailers, and rotating channel shelves.
• In partnership with the Creative team, execute against a video delivery workflow.
• Collaborate with the Strategy team to execute against a portfolio of programming calendars.
• Assist the Associate Manager in obtaining metadata translations.
• Requisition and apply closed captioning files to content as needed.
• Periodically launch, operate, and wind down per-channel live streams (at our El Segundo office).
• Other channel management responsibilities as the business continues to evolve.
• How Executes processes developed by You Tube Operations team, in coordination with their department manager and cross-functional teams.
• Why These tasks represent the “last mile” of IMCs supply chain management – The mechanism through which all of Mattel’s You Tube content (e.g. premium content, TVCs) is delivered to the audience.

• Document and interrogate performance data of uploads in real-time against benchmarks.
• Assist the Associate Manager in providing regular channel and content performance updates to cross-functional teams.
• Execute and report on test & learn initiatives developed in collaboration with the strategy team.
• How Using, analyzing, and storytelling through data from the You Tube CMS to the appropriate sharing/presentation format (e.g. PowerPoint and/or Keynote).
• Why Provides insights essential to understanding channel health, trends, and performance toward goals.

• Apply adjustments to video metadata and thumbnails based on results of real-time performance data.
• How
• Applying data-backed changes (e.g. updating video title, tags, elements of thumbnail design) to video metadata within the first few hours of publishing.
• Staying abreast of industry trends and You Tube best practices, specifically in the kid & family, entertainment, fashion, lifestyle and dolls spaces.
• Why Ensures consistent acceleration toward performance benchmarks audience growth and driving POS.

• Minimum 1+ years’ experience in content publishing.
• BA/BS preferred
• Experience working with children’s content on You Tube in some capacity.
• Strong time management, planning, and project execution skills.
• Excellent written and verbal communication skills.
• Ability to analyze data and extract insights to create recommendations.

• Current or previous You Tube certifications in audience development, content strategy.
• Proficient in Excel and video editing software such as Adobe Premiere Pro.
• Experience in the consumer internet and media industries, specifically You Tube content publishing landscape.
• Google Analytics, You Tube Analytics (including CID) experience…