Director of Product, Services
Listed on 2026-06-27
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Entertainment & Gaming
Director Of Product, Live Services
Mattel Game Studios is seeking a Director of Product, Live Services (Live Ops & Monetization) to own business outcomes for our live mobile portfolio and lead the Live Services discipline in a publisher model working with external development studios. You will set the vision and multi-quarter roadmap for Live Ops and monetization (IAP & IAA) across multiple genres—especially casual & puzzle tied to our IP—while coaching an in-place team (Sr.
Manager of Live Ops, PM, Associate PM, Data Analyst) and scaling the function as our slate grows.
The opportunity includes owning outcomes & planning, setting Live Ops strategy & roadmap, leading monetization (IAP & IAA), enabling at scale, managing partners, data-driven iteration, cross-functional orchestration, quality, compliance & trust, and building the team & playbooks.
Qualifications include 8–10+ years in mobile F2P Product/Live Ops, including 3–5+ years leading teams and owning business outcomes on top grossing live titles. Proven wins growing revenue & retention through events, features, and economy/offer design; strong casual/puzzle experience preferred. Deep fluency in F2P economies, IAP design, pricing/segmentation, and IAA fundamentals (mediation, waterfalls/bidding). Analytical horsepower (experiment design, KPI storytelling; SQL familiarity a plus) and a bias for action.
Exceptional cross-functional communication; adept at aligning external developers and internal partners around clear goals and plans. Builder's mindset: you've implemented processes, tooling, and playbooks that scaled Live Ops safely and fast. Publisher experience operating with external studios across time zones. Ownership or close partnership with Community & Player Support and UA/Growth. Experience across multiple genres (match-3, merge, simulation, hybrid-casual). Excellent verbal and written communication skills.
Exceptional documentation and organization skills. A passion for gaming with a deep understanding of the gaming landscape and the game development life cycle. Experience with licensed games is an advantage.
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