Sr Product Manager, UGC Gaming

Job Overview

Senior Product Manager, UGC Gaming.

Location:

El Segundo, CA. Pay range: USD $168,000 – $210,000 per year. The role is part of Mattel Future Lab, part of Mattel Digital Studios, focusing on creator platforms such as Roblox and Fortnite.

• Lead the strategy, development, and ongoing performance of Mattel’s UGC gaming portfolio.
• Define product roadmaps, establish success metrics, and ensure each game meets creative, engagement, and commercial objectives.
• Partner with producers, designers, analysts, and external development studios to guide Live Ops strategy, product optimization, and the continued evolution of UGC titles after launch.
• Manage a small high‑impact team, including a Marketing Manager and a Data & Performance Analyst, to ensure successful go‑to‑market execution and data‑driven product optimization.
• Define and drive the UGC Gaming strategy and multi‑year roadmap, aligning with Future Lab and Mattel Digital Studios' digital growth priorities.
• Identify and champion breakthrough product opportunities across creator platforms that expand Mattel’s reach and open new lines of business.
• Build and own business cases, KPIs, and monetization strategies for each UGC title, ensuring strong engagement and financial performance.
• Partner with producers and external studios to guide product development, launch, and ongoing live operations.
• Translate consumer insights and gameplay data into actionable improvements to enhance player engagement, retention, and monetization.
• Lead and influence cross‑functional collaboration across marketing, analytics, design, production, and brand teams to align priorities and deliver results.
• Cultivate strong platform partnerships with Roblox, Epic Games, and other creator ecosystems, identifying co‑marketing and growth opportunities.

• Launch flagship IP experiences on Roblox and Fortnite with leading development studios.
• Establish data‑driven Live Ops best practices, optimizing portfolio performance and driving sustained growth across all UGC titles.
• Build strong relationships with top creators and establish a creator partnership framework.
• Grow Mattel’s community presence and fan engagement within the creator ecosystem.

• 8+ years of experience in digital product management, ideally with a focus on mobile apps, games, and consumer digital products.
• Proven track record managing P&Ls, product roadmaps, and cross‑functional execution for consumer or gaming products.
• Experience launching and optimizing digital or live‑service products.
• Success in collaborating with external development partners or studios, guiding product strategy while producers manage daily delivery.
• Deep understanding of creator economy dynamics, player engagement, and monetization models including IAP, ads, subscriptions, and marketplace systems.
• Strong analytical and business acumen, with the ability to translate data into strategy and operational decisions.
• Excellent communication skills with experience presenting to executives and collaborating across creative, technical, and business teams.
• Demonstrated leadership skills with experience managing people and guiding multidisciplinary teams.
• Passion for innovation, technology, and creating exceptional consumer experiences that balance creativity and commercial success.
• Growth mindset, curiosity, continuous learning, and ability to thrive on challenges.

Mattel is an Equal Opportunity Employer. All applicants will be considered for employment without regard to race, ethnicity, color, national origin, religion, sex, gender identity, sexual orientation, veteran or protected veteran status, disability status, or any other basis protected by applicable law. Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.