Digital Gaming Business Intelligence Analyst

Mobile Business Intelligence Analyst, Mattel Games Studio

• Full-time
• Compensation: USD 94,445 - USD 118,056 - yearly

CREATIVITY IS OUR SUPERPOWER.It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day.

We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Mattel Game Studios’ mission is to harness the power of Mattel's iconic brands and IP to create a wide variety of engaging digital games. Our team is guided by industry leaders with decades of experience in various facets of the gaming industry. We are seeking talented individuals to join us in our mission to create innovative and engaging digital experiences that resonate with our beloved brands.

If you are passionate about gaming and eager to be part of a dynamic, forward-thinking team in family entertainment, this is the opportunity for you!

Mattel Games Studios is seeking an experienced Data Analyst, Live Ops to take a key role in driving meaningful insights and providing recommendations to impact our business growth for a portfolio of upcoming games. The role will be supporting our game team and ensuring we are taking a data-driven approach towards success. This role will be responsible for taking projects end-to-end, from extracting data, building dashboards and communicating learnings to the broader team.

The ideal candidate has a passion for mobile and free-to-play games, with a strong understanding of core F2P mechanics, monetization systems, and Live Ops strategies.

• Provide best-in-class support and collaborate with the Live Ops team to optimize game performance such as game features, player behavior and economy balancing
• Analyze game performance across all stages of the development lifecycle and post launch, turning game data into actionable insights that drive improvements to retention, engagement and monetization
• Design, run and analyze A/B tests to validate hypotheses for new features, in-game events, or promotions in collaboration with the Live Ops and Design teams
• Build and maintain clear, actionable data visualizations and dashboards to track game KPIs
• Help establish best practices and build publishing standards for telemetry and data analysis
• Drive the execution of all analytics initiatives with precision and attention to detail
• Collaborate with internal and external teams to help implement game telemetry to track game performance
• Write ad-hoc SQL queries to extract and prepare data for dashboard visualization

• 4+ Years of experience, preferably in F2P Mobile Gaming or data-driven field
• Proficiency in data visualization using tools like Mixpanel, Tableau to create dashboards powering KPI evaluation at both the detail team level and summary executive level
• Expert SQL proficiency in Big Query, MySQL and ability to manage complex data sets efficiently
• Solid experience with programming in Python
• Strong foundation in applied statistics, such as A/B testing to validate and inform recommendations
• Demonstrated ability to analyze complex datasets and derive actionable conclusions
• Experience with experimentation design, execution, analysis in a Live Ops environment
• Understanding of data and how it translates to unique player experiences
• Comprehension of core KPI impact on product performance, especially when it comes to engagement, retention and monetization
• Experience with database schema design
• Ability to effectively communicate findings and recommendations to stakeholders of all levels, presenting insights clearly and concisely
• Bachelor’s or Master’s Degree, preferably in Mathematics, Statistics, Business, or a related field

At Mattel, we are dedicated to an inclusive workplace and a culture of belonging.

• We collaborate:Being a part of Mattel means being part of one team with shared…