Product Manager, Digital Experiences

Company Description

CREATIVITY IS OUR SUPERPOWER.It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day.

We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

Mattel Digital Studios is at the forefront of play innovation, expanding Mattel beyond traditional toy categories into tech-enabled products, digital experiences, and services. Through digital transformation, we are pioneering new forms of play that meet evolving consumer needs while delivering long‑term business growth. From AI-powered experiences to innovative digital products, Mattel Digital Studios is shaping the next generation of digital experiences that connect fans with our brands in new and meaningful ways.

The Product Studio brings this innovation to market. As the team responsible for developing, launching, and operating tech‑enabled digital experiences within Mattel Digital Studios, the Product Studio transforms validated ideas into successful, scalable products. Leveraging cutting‑edge technologies and deep consumer insights, the team delivers joyful, high‑quality digital experiences that extend Mattel’s brands into new and emerging forms of play.

As Product Manager, Digital Experiences, you will help create the next generation of AI‑powered digital experiences at Mattel.

This role is responsible for defining and executing the product vision, strategy, and roadmap for a set of AI‑centered digital experiences, from concept through launch and live operations. These experiences represent a core business within Mattel Digital Studios, focused on delivering meaningful consumer value, deep brand engagement, and sustainable commercial performance.

You will work closely with cross‑functional partners across engineering, design, data, production, brand, and marketing to turn emerging AI capabilities into joyful, playful, and responsible consumer experiences. The ideal candidate is a hands‑on product leader who thrives in ambiguity, blends creative instincts with analytical rigor, and is excited to shape how AI can enhance how consumers experience Mattel’s brands.

• Own the product vision, strategy, and roadmap for AI‑centered digital experiences, from concept through launch and live operations.
• Identify opportunities where AI can meaningfully enhance creativity, personalization, and storytelling in ways that deepen how consumers engage with and experience Mattel’s brands.
• Lead the end‑to‑end product lifecycle, translating vision into clear requirements, prioritized roadmaps, and high‑quality consumer experiences.
• Define consumer‑facing AI behaviors, interactions, and experience principles in partnership with design, engineering, and data science teams.
• Collaborate with Producers, Designers, Engineers, and external development partners to deliver scalable, market‑ready digital products.
• Use consumer insights, analytics, and performance data to inform prioritization, iteration, and ongoing optimization.
• Define and own product success metrics across engagement, retention, and commercial performance.
• Partner with Legal, Trust & Safety, Privacy, and Brand teams to ensure AI‑powered experiences meet Mattel’s standards for child safety, data protection, and ethical use.
• Embed appropriate safeguards, consent flows, and content guardrails into AI‑centered digital experiences.
• Communicate product progress, risks, and performance clearly to stakeholders and leadership.
• Advocate for the consumer experience, ensuring products deliver meaningful engagement, brand connection, and business value.

What We’re Looking For:

• 3+ years of experience in product management, ideally within digital products, publishing, interactive experiences, or consumer technology.
• Proven experience…