Product Manager, Tracking & Data Governance

Overview

Posting

Title:

Product Manager, Tracking & Data Governance

Requisition Number: R236332

Company:
Mattel Sales Corp.

Location:

El Segundo, California

Address: 333 Continental Blvd

Zip Code: 90245

Job Category:
Marketing

Pay Range: USD $126,000 and $150,000 Yearly

The pay range is indicative of projected hiring range; base pay will be determined based on location, skills, and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

We're looking for a Product Manager to own tracking and tagging across Mattel's DTC properties. This role drives how we manage tags, pixels, and data collection via 3rd party apps, build and maintain server-side connections to media platforms, and keep tracking reliable while meeting privacy and consent requirements.

You'll join a small, tech-focused team inside a large company.

• Own the roadmap for tracking and tagging across Mattel DTC properties, including standardization, rollout plans, and ongoing improvements.
• Lead implementation and ongoing management of tags, pixels, and tracking across web and app surfaces, including:
  • Google Tag Manager (client-side and server-side where applicable)
  • Platform pixels and tags (Meta/Facebook, Google, and other media partners)
  • Conversion tracking and event instrumentation
• Own server-side tracking and partner connections, including integrations for activation and measurement (e.g., Meta conversions API, Google Customer Match, and similar partner feeds).
• Define a clear event and parameter spec for DTC tracking:
  • Required events (view, add-to-cart, purchase, sign-up, etc.)
  • Naming conventions, parameters, and IDs
  • Data layer contracts with engineering
• Drive tracking QA and monitoring:
  • Validate tag firing, payload correctness, and match rates
  • Monitor for broken tags, dropped events, latency, and volume anomalies
  • Run incident triage and coordinate fixes with engineering and vendors
• Own the toolset and vendor coordination for tracking and privacy compliance:
  • Privacy compliance tools like Privado and Trust Arc
  • Consent mode, opt-in/opt-out behavior, and region-specific requirements
  • Documentation and audits (what runs where, why it runs, who owns it)
• Partner with Marketing, Analytics/Insights, Engineering, QA, and Agencies to prioritize needs, manage releases, and keep implementations consistent across brands and properties.
• Manage dependencies and release timing with site/app launches, redesigns, new checkout flows, and new marketing initiatives.
• Communicate progress, risks, and tradeoffs clearly to stakeholders and leadership.

• Hands-on ability to debug tracking issues using browser dev tools, network logs, and tag debuggers.
• Experience with identity and consent topics that affect tracking (first-party vs third-party cookies, consent mode patterns, server-side tagging tradeoffs).
• Experience working across multiple brands/sites with shared tracking standards.
• Proficiency in JavaScript for validation and analysis.

The pay range is indicative of projected hiring range; base pay will be determined based on location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Equal Employment Opportunity Statement:
Mattel is an Equal Opportunity Employer. We welcome all job seekers and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran status, disability status, or any other basis protected by applicable law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair…