Product Manager, Tracking & Data Governance

CREATIVITY IS OUR SUPERPOWER.It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day.

We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

We’re looking for a Product Manager to own tracking and tagging across Mattel’s DTC properties. This role drives how we manage tags, pixels, and data collection via 3rd party apps, build and maintain server-side connections to media platforms, and keep tracking reliable while meeting privacy and consent requirements.

You’ll join a small, tech-focused team inside a large company.

• Own the roadmap for tracking and tagging across Mattel DTC properties, including standardization, rollout plans, and ongoing improvements.
• Lead implementation and ongoing management of tags, pixels, and tracking across web and app surfaces, including:
  • Google Tag Manager (client-side and server-side where applicable)
  • Platform pixels and tags (Meta/Facebook, Google, and other media partners)
  • Conversion tracking and event instrumentation
• Own server-side tracking and partner connections, including integrations for activation and measurement (for example Meta conversions API, Google Customer Match, and similar partner feeds).
• Define a clear event and parameter spec for DTC tracking:
  • required events (view, add-to-cart, purchase, sign-up, etc.)
  • naming conventions, parameters, and IDs
  • data layer contracts with engineering
• Drive tracking QA and monitoring:
  • validate tag firing, payload correctness, and match rates
  • monitor for broken tags, dropped events, latency, and volume anomalies
  • run incident triage and coordinate fixes with engineering and vendors
• Own the toolset and vendor coordination for tracking and privacy compliance:
  • Privacy compliance tools like Privado and Trust Arc
  • Consent mode, opt-in/opt-out behavior, and region-specific requirements
  • documentation and audits (what runs where, why it runs, who owns it)
• Partner with Marketing, Analytics/Insights, Engineering, QA, and Agencies to prioritize needs, manage releases, and keep implementations consistent across brands and properties.
• Manage dependencies and release timing with site/app launches, redesigns, new checkout flows, and new marketing initiatives.
• Communicate progress, risks, and tradeoffs clearly to stakeholders and leadership.

• Hands-on ability to debug tracking issues using browser dev tools, network logs, and tag debuggers.
• Experience with identity and consent topics that affect tracking (first‑party vs third‑party cookies, consent mode patterns, server‑side tagging tradeoffs).
• Experience working…