Head of Web Design and Development

You Will Be

• Leading and developing a team of 13 digital experience professionals across web development, CRO, and technical account management
• Overseeing nearshore development contractors to ensure quality, scalability, and efficiency
• Defining and evolving Wpromote's website and digital experience strategy across platforms and clients
• Establishing clear delivery standards and quality benchmarks across engagements
• Responsible for managing the P&L of the Digital Experience department to stay within margin expectations of Wpromote's operating plan
• Driving technical architecture decisions and ensuring best practices across CMS platforms (Word Press, Shopify, Salesforce, Magento, etc.)
• Elevating CRO capabilities by embedding experimentation frameworks, testing rigor, and data-driven optimization into delivery
• Introducing greater structure to delivery workflows, QA checkpoints, and estimation practices to support predictable execution
• Building scalable workflows, QA processes, and documentation standards across internal and external teams
• Partnering cross-functionally with SEO, Content Marketing, Paid Media, Analytics, Lifecycle and Client Services to ensure cohesive performance-driven website strategies
• Ensuring major experience initiatives begin with clearly defined growth objectives and measurable success criteria
• Acting as the senior technical escalation point for complex client engagements
• Ensuring delivery excellence across timelines, budgets, and performance expectations
• Formalizing post-launch performance reviews that connect experience decisions to business outcomes
• Guiding technical roadmaps that incorporate automation, AI-driven optimization, and emerging web technologies
• Driving resource planning, utilization oversight, and contractor management to maintain margin-conscious delivery
• Contributing to executive planning and innovation conversations within the Earned & Owned Media leadership team
• Strengthening Digital Experience's role as an integrated performance partner within enterprise engagements and pitches

• 8+ years of experience in web development, digital experience, or technical delivery roles within an Agency environment
• 4+ years leading engineering or digital experience teams
• Strong technical background in development and systems architecture (not purely sales or client-facing leadership)
• Hands-on experience with CMS platforms such as Word Press, Shopify, Salesforce, Magento, or similar
• Deep understanding of website performance, CRO, and experimentation frameworks
• Experience managing distributed or nearshore development teams
• Strong knowledge of HTML, CSS, JavaScript, and modern web development practices
• Familiarity with SEO and paid media integrations within web builds
• Experience creating scalable systems, processes, and QA standards across teams
• Demonstrated ability to think in systems and connect technical delivery to business outcomes
• Comfort serving as a senior escalation point on complex technical accounts
• Strong operational leadership skills, including resource planning and delivery oversight
• Excellent communication skills with the ability to translate technical complexity into clear business impact
• Bachelor's degree in Computer Science, Engineering, or related field (or equivalent practical experience)