Senior Programmatic Campaign Manager

You Will Be

• Executing programmatic strategies, aligning with campaign objectives and KPIs.
• Implementing programmatic best practices across campaigns, including campaign setup, targeting, optimization, and reporting.
• Staying up-to-date with the latest programmatic trends, technologies, and best practices.
• Contributing to the evaluation of programmatic technology partners, including Demand-Side Platforms (DSPs) such as The Trade Desk (TTD), DV360, and Amazon DSP;
  Supply-Side Platforms (SSPs); and data providers.
• Working with the team to develop and implement a measurement framework to accurately assess the performance of programmatic campaigns and demonstrate ROI.
• Collaborating with other teams, including media planning, creative, and analytics, to ensure seamless integration of programmatic efforts.
• Building and maintaining strong relationships with key programmatic partners, including publishers, data providers, and technology vendors.
• Identifying and evaluating new programmatic opportunities and technologies to improve campaign performance.
• Contributing to the development of strategic recommendations and performance reports.
• Managing campaign budgets effectively, ensuring optimal allocation of resources.
• Driving continuous improvement in programmatic campaign performance through rigorous testing and optimization.
• Troubleshooting and resolving programmatic issues.

• 4+ years of directly related experience in programmatic advertising.
• Solid understanding of the programmatic landscape, including Demand-Side Platforms (DSPs) such as The Trade Desk (TTD), DV360, and Amazon DSP;
  Supply-Side Platforms (SSPs); data providers; and audience targeting methodologies.
• Proven track record of executing successful programmatic campaigns across CTV, DOOH, Audio, Display and more.
• Strong analytical skills and experience in data analysis, reporting, and optimization of programmatic campaigns.
• Good understanding of programmatic measurement and attribution methodologies.
• Experience collaborating with cross-functional teams.
• Strong communication and presentation skills.
• Ability to build and maintain strong relationships with programmatic partners.
• Proactive and results-oriented approach, with a passion for innovation and continuous improvement.
• Experience with various programmatic platforms and technologies.