Sr. Analyst, Digital Operations

Overview

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day.

We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Ecommerce Production & Operations team’s goal is to create best-in-class digital experiences for shoppers to discover, engage, explore and purchase the best of Mattel brands. The team serves as the source of truth and a connection point to communicate Mattel’s value proposition, key features, and benefits of our toy portfolio in an ecommerce environment. The team consists of experts in building content for discoverability and conversion.

As the Digital Operations Sr. Analyst within the global Ecommerce organization, you will leverage your expertise in AI visibility (or GEO/AEO) and SEO to coordinate large-scale projects across our portfolio of brands. You will impact the content development workflow, seeking and supporting operational efficiencies and scale.

Mattel is seeking a skilled, shopper- and customer-focused leader to navigate complex site standards and translate it to evolving digital shelf content requirements. The role will serve as a key stakeholder to influence and guide various cross-functional partners across the global organization.

• Own and Govern:
  Establish and document best practices for scalable GEO/AEO and SEO content workflows that streamline intake, review, approval, and publishing while maintaining a single source of truth
• Streamline Communication:
  Automate communication with scalable systems, while ensuring stakeholders receive the right information at the right time
• Prioritize:
  Support agency and technology partnerships to spotlight key AEO/GEO and SEO actions and impact to playbooks
• Partner Cross-functionally:
  Act as a core liaison across internal and external partners to align on requirements, KPIs, and evolving technology channels that support joint priorities
• Enable Publishing:
  Partner with Production and IT teams to ensure approved content is accurately and efficiently deployed across existing platforms, while managing system requirements and challenging the status quo
• Measure and Optimize:
  Track workflow performance metrics and continuously refine to improve efficiencies, speed, and stakeholder experience
• Anticipate and Adapt:
  Keep a strong pulse on shifting priorities season over season to evolve workflows, while leading a post-mortem review of process analysis recurringly
• Contribute:
  Identify best practices in AEO/GEO and SEO to support evolving strategies along with workflows for implementation

• Experience:
  
  4+ years of professional work experience, preferably in online retail, Ecommerce and/or direct-to-consumer (DTC) environments
• Expertise in Search and AI:
  Strong capabilities in Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and SEO (both content and technical), with a demonstrated interest in LLM advancements
• Ecommerce Operations:
  Experience with managing digital shelves and e-merchandising tactics, standards, and improvements
• Adaptability and
  
  Collaboration:
  
  Flexible and adaptive to new environments, with proven track record of dealing with various business stakeholders and effectively coordinating multiple projects in a dynamic environment
• Communication and Leadership:
  Exceptional interpersonal, communication and project management skills, with high emotional intelligence, integrity, and professionalism
• Data-Driven Decision Making:
  Proven ability to leverage complex data sets to drive product health insights to action and build structured reporting outcomes
• Attention to Detail:
  Outstanding organization skills with a high level of data accuracy
• Technical Abilities:
  Proficient in Microsoft Office Suite and Adobe Acrobat;…