Product Manager - Web Analytics

Overview

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day.

We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

We’re looking for a Product Manager to own tracking and tagging across Mattel’s DTC properties. This role drives how we manage tags, pixels, and data collection via 3rd party apps, build and maintain server-side connections to media platforms, and keep tracking reliable while meeting privacy and consent requirements. You’ll join a small, tech-focused team inside a large company.

• Own the roadmap for tracking and tagging across Mattel DTC properties, including standardization, rollout plans, and ongoing improvements.
• Lead implementation and ongoing management of tags, pixels, and tracking across web and app surfaces, including
• Google Tag Manager (client-side and server-side where applicable)

• Platform pixels and tags (Meta/Facebook, Google, and other media partners)
• Conversion tracking and event instrumentation

• required events (view, add-to-cart, purchase, sign-up, etc.)
• naming conventions, parameters, and IDs
• data layer contracts with engineering

• validate tag firing, payload correctness, and match rates
• monitor for broken tags, dropped events, latency, and volume anomalies
• run incident triage and coordinate fixes with engineering and vendors

• Privacy compliance tools like Privado and Trust Arc
• Consent mode, opt-in/opt-out behavior, and region-specific requirements
• documentation and audits (what runs where, why it runs, who owns it)

• Bachelor’s degree in Computer Science, Information Systems, Business, Analytics, or related field (Master’s/MBA a plus).
• 5+ years as a Product Manager (or similar) working on digital products, data, analytics, or marketing technology (7+ years overall).
• Direct experience owning tracking and tagging for consumer web properties, including planning, implementation, and ongoing operations.
• Strong knowledge of tag management and tracking patterns
• Google Tag Manager and Google Analytics (including data layer design)
• Client-side and server-side tracking approaches
• Common media platform pixels and event standards
• Experience with server-side connections and partner integrations for measurement and activation (for example Meta/Facebook integrations, Google Customer Match, and similar).
• Proven ability to run tracking QA and monitoring, with a track record of preventing and quickly fixing data breaks.
• Strong understanding of privacy, consent, and compliance requirements for tracking, including experience working with tools like Privado and Trust Arc (or equivalent).
• Strong cross-team delivery skills write clear specs, manage scope, coordinate releases, and keep multiple teams aligned.

• Hands-on ability to debug tracking issues using browser dev tools, network logs, and tag debuggers.
• Experience with identity and consent topics that affect tracking (first-party vs third-party cookies, consent mode patterns, server-side tagging tradeoffs).
• Experience…