Market Intelligence Associate; Bilingual Chinese

Summary of Position

This role serves as our team’s cultural compass. This isn't just about translation, it’s about transformation. You will bridge the gap between the team and the Chinese American community by identifying "micro-trends" on communities and platforms and translating those insights into actionable marketing strategies.

The ideal candidate possesses a deep, nuanced understanding of the Chinese American identity, values, and digital behaviors, ensuring the team resonates authentically with Chinese Americans.

We are currently working in the office 2-3x a week in a hybrid work model.

• Cultural Trend Spotting:
  • Monitor and analyze emerging trends within the Chinese American community across major US platforms and Chinese platforms such as Red Note, Bilibili, WeChat, and Weibo.
• Strategic Insights:
  • Translate Chinese American cultural nuances into insights for the broader team to inform campaign creative and messaging.
  • Act as the "cultural lens" for marketing assets, ensuring visual language, slang, and references are accurate and tonally appropriate among Chinese Americans.
• Community Engagement:
  • Track sentiment and conversations within local Chinese American digital hubs to identify opportunities or risk mitigation.
• Marketing Support:
  • Support senior team members in maintaining marketing tracking metrics, dashboards, and reporting tools to help monitor campaign performance and key business KPIs.
    Assist with organizing and updating marketing performance data, ensuring reports and dashboards remain accurate, timely, and easy for cross-functional teams to reference.
• Competitive Analysis:
  • Report on how competitors (both domestic and international) are engaging with Chinese American consumers in the gaming, tech, and entertainment sectors.

• 2+ preferred years of experience in community management, social media management, digital marketing, consumer insights, product marketing, or market research preferred.
• Experience in navigating and utilizing Chinese social media ecosystems (e.g. Red Note, Bilibili, WeChat, and Weibo).
• Experience in gaming, entertainment, technology, or digital media preferred.

• Bachelor’s degree in Marketing, Communications, Business, Data Analytics, Sociology, or a related field.

• Strong communication skills
• Native-level fluency in Chinese (reading and writing) and English
• A demonstrated, sustained engagement with Chinese American communities, with a nuanced understanding of both "traditional" values and the "Gen Z/Millennial" diaspora experience/audience.
• Ability to take cultural observations and turn them into structured, logical recommendations
• A passion for and foundational knowledge of Gaming
• Strong familiarity with Maple Story preferred

We offer medical, dental and vision plans for you, your spouse or domestic partner and your children. Employees who enroll in the high deductible health plan receive an annual employer contribution to a health savings account and company paid hospital indemnity benefits. We also provide company paid life, AD&D, short-term and long-term disability benefits as well as access to voluntary life and AD&D for yourself and your dependents, flexible spending accounts, a 401(k) savings plan with a company match, and pet insurance.

Nexies are encouraged to take advantage of our monthly wellness credit, participate in lunchtime yoga, and enroll in language classes. We host bi-monthly catered lunches, monthly happy hours, and maintain a well-stocked snack bar. To help you maintain a good work life balance, we offer paid time off, sick days, company holidays, and a year-end break.

Nexon is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law and will not be discriminated against on the basis of disability.

The base salary range for this…