Senior Manager, Paid Social B2B

You Will Be

• Leading day-to-day social strategy development and activation for assigned B2B clients, under the guidance of senior leadership.

• Translating B2B buyer journeys into tactical, data-informed campaign architectures across awareness, consideration, and conversion stages.

• Executing and optimizing multi-stage funnel strategies, including content amplification, gated asset promotion, event support, ABM initiatives, and CRM-based retargeting.

• Partnering with analytics, paid search, and programmatic teams to deliver integrated demand generation programs.

• Supporting measurement and reporting efforts by tying paid social performance to lead and pipeline indicators using tools such as Salesforce, Hub Spot, Marketo, or Pardot.

• Assisting with B2B new business efforts, including research, POV development, and pitch support.

• Preparing client-facing performance recaps and insights, with guidance from Directors, translating results into clear business implications.

• Staying current on platform updates and innovations across Linked In, Meta, Reddit, X, and other B2B-relevant environments, and recommending opportunities to test new features or targeting approaches.

• 3-5 years of experience in paid social media advertising, with a strong focus on B2B, SaaS, or lead generation programs.

• Demonstrated experience executing full-funnel B2B social campaigns that support pipeline and lead quality goals (MQLs, SQLs, efficiency metrics).

• Strong hands-on expertise in Linked In Ads and Meta, with familiarity across additional B2B platforms and targeting strategies (ABM, firmographics, CRM lists).

• Working knowledge of B2B analytics and martech ecosystems (Google Analytics, Salesforce, Hub Spot, Demandbase, 6sense, or similar).

• Solid understanding of B2B creative strategy, testing methodologies, and messaging for professional and buying committee audiences.

• Experience using social management, reporting, or automation tools such as Smartly or Google Ads Manager.

• Strong communication skills, with the ability to clearly articulate performance insights to internal teams and clients.

• Bachelor’s degree in Marketing, Business, Analytics, or a related field.