Digital Asset Manager

Liquid I.V . is seeking a meticulous, systems-minded Digital Asset Manager to join our Marketing team. This is a foundational role - one that does not inherit a finished system but rather steps in as the architect, author, and governing authority for how Liquid I.V .’s digital assets are created, organized, accessed, and maintained across the organization.

You will begin by conducting structured intake sessions with creative leads across the organization - acting first as an informed listener, relying on those leads to aggregate their assets and relevant data before handing them off to you for refinement, taxonomy application, and formal governance. From there, you will build a comprehensive asset lifecycle process: from the moment a file is captured on set or produced in a creative tool, through to final delivery into Bynder and long-term accessibility across the org.

This role requires deep DAM fluency, strong instincts for taxonomy and metadata across all asset types - video, motion, imagery, audio, PDFs, Word Docs,Power points and beyond - and a working knowledge of the tools that produce them, including Figma, and Adobe Creative Cloud. You will also be expected to actively monitor the AI landscape, evaluating emerging tools that could better serve the marketing organization and the Liquid I.V

. brand, and presenting well-informed recommendations to leadership.

The ideal candidate is a confident self-starter: someone who asks the right questions, documents everything, builds trust with creative teams, and is equally comfortable on a production set discussing digitech optimization as they are presenting a governance framework to a room of senior stakeholders.

• Serve as the organization’s primary Digital Asset Manager and governing authority - the definitive point of contact for all matters related to asset standards, taxonomy, access, and lifecycle.
• Conduct structured intake sessions with creative asset leads across the organization - acting as an informed listener who relies on those leads to aggregate their assets and accompanying data, then takes ownership of refinement, taxonomy application, and formal governance.
• Assess the current state of digital asset governance across the organization: synthesize intake findings, identify gaps and inconsistencies, and produce a clear, actionable state-of-the-DAM report to inform the path forward.
• Design and implement a comprehensive asset development-to-governance process: from asset creation, capture, and naming conventions through review, approval, tagging, filing, and archival.
• Develop and steward a taxonomy and metadata framework that accounts for all asset types produced at Liquid I.V . — including video, motion, imagery, audio, and supporting design files - ensuring assets are consistently discoverable regardless of who created them or which tool was used.
• Maintain deep working knowledge of the tools that produce assets across the org - including Figma, Frame.io, and Adobe Creative Cloud - and ensure governance standards are tool-agnostic and practically applicable at the point of creation.
• Partner with creative and production resources, both internal and external, to understand and guide how a file effectively moves from the point of capture - including digitech optimization on set - through post-production and into DAM delivery.
• Own, configure, and continuously optimize Bynder as the department’s primary DAM platform - including taxonomy, metadata schema, portal structure, user permissions, and integrations with upstream creative and production tools.
• Maintain working governance over all asset-adjacent platforms including SharePoint, Dropbox, and connected storage or delivery systems.
• Actively monitor the AI landscape for tools and…