Specialist, Paid Social

Responsibilities

• Focus on developing a deep understanding and expertise in Social Media – specifically paid media across Meta, Tik Tok, Snap, Pinterest, Reddit, You Tube and Search
• Assist the larger team to execute paid media tactics, optimize campaigns and manage budgets
• Work closely with the Director to analyze performance and extrapolate findings to help make media recommendations to share both internally and with the client
• Monitor campaigns to ensure proper pacing, avoid under‑ or over‑spend, traffic abnormalities, and additional opportunities
• Stay on top of the latest trends in tools, technology, Ad Products and more broadly social media platforms
• Identify audience parameters, key ad units, KPIs, bid and objective types, budget allocations and other campaign controls to ensure all Social & Search campaigns perform according to the brief and delivers on the measurement plan

• Bachelor's Degree Preferred
• 1+ years of experience working in PAID social media
• Hands‑on experience with top Social Media platforms
• Proven ability to drive projects from start to finish
• Excellent written and verbal communication skills
• Strong organizational and analytical skills
• Excellent time management skills and ability to follow through
• Extremely detail‑oriented
• Possess a strong and proven ability to prioritize and handle multiple tasks with flexibility and communicate priorities to Supervisor
• High level proficiency and knowledge of Microsoft Office products as well as planning tools

Demonstrates expertise in Paid Social Media across platforms like Meta, Tik Tok, and You Tube, with strong analytical skills to optimize campaigns and manage budgets effectively. Proven ability to communicate insights and recommendations clearly while managing multiple tasks in a fast‑paced environment.