IT Business Analyst – Global Brand Teams & Commercial

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day.

We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team: The Global Brands & Commercial IT team enables Mattel’s global Creative, Brand, Marketing, and Commercial organizations by delivering scalable digital platforms that power the end-to-end content supply chain. We support creative workflows, digital asset management, enterprise content platforms, and large-scale transformation initiatives across Mattel’s global portfolio of brands.

Operating within a scaled Agile model, each Business Analyst serves as a functional or release train lead—owning prioritization, stakeholder partnership, and requirements delivery for their domain.

The Opportunity: Mattel is seeking an IT
Business Analyst to partner with Creative and Business teams to modernize content operations and support enterprise transformation. This role acts as a strategic liaison between IT and the business, driving improvements across the content lifecycle—from asset creation and management through publishing, localization, and governance.

This position reports to the Global Brands & Commercial Senior Manager.

Creative & Content Supply Chain Enablement

• Partner with Creative teams to understand current-state content workflows and define scalable future-state enterprise processes.
• Lead requirements definition for Digital Asset Management, Content Management Systems, Workflow Systems (Airtable, Workfront) and other creative tooling platforms not specifically named.
• Design and document enterprise workflows that improve efficiency, governance, content reuse, and global scalability.
• Define user stories, acceptance criteria, metadata structures, and workflow requirements that enable automation and streamlined content operations.
• Identify and drive process optimization opportunities that improve speed-to-market and creative effectiveness.

• Serve as functional or release train lead for assigned initiatives, owning backlog prioritization and business alignment.
• Lead discovery sessions and workshops to assess current-state operations and design future-state enterprise workflows.
• Translate strategic transformation goals into actionable product roadmaps and measurable outcomes.
• Champion organizational change management, including documentation, playbooks, training support, and adoption tracking.
• Ensure enterprise governance, compliance, and scalability considerations are incorporated into solution design.

• Manage and maintain product backlogs in alignment with Agile/SAFe practices.
• Coordinate cross-functional teams including UX, engineering, QA, Dev Ops, and external partners.
• Lead User Acceptance Testing (UAT) to ensure solutions meet creative and business requirements.
• Ensure compliance with PMO, Security, Legal, and Data Privacy standards.
• Partner with Client Services and support teams to ensure operational continuity post-launch.

• Act as the primary liaison between IT and assigned creative and business stakeholders.
• Provide consultative guidance on emerging content technologies and workflow improvements.
• Build trusted relationships that enable prioritization decisions aligned to business value and capacity.

• Bachelor’s Degree or equivalent experience.
• 3 years of experience in Business Analysis, Product Ownership, or related digital platform roles.
• Demonstrated experience designing and implementing enterprise-level workflows and business process transformations.
• Experience supporting creative teams, marketing organizations, or content production environments.
• Strong expertise in requirements definition, user story…