Associate Director, Data Logistics

• Develop and evolve campaign, placement, creative, and UTM taxonomy frameworks
• Maintain governance standards for naming conventions, business logic, and approval workflows
• Develop and maintain documentation and taxonomy value definitions across clients
• Partner with media, analytics, creative, and client teams to ensure consistent taxonomy usage and interpretation
• Monitor taxonomy health and coordinate remediation of errors or missing data
• Understand data flows across martech solutions, including ad servers, DSPs, taxonomy governance platforms, and GA4
• Ensure UTM and marketing measurement processes are implemented and optimized
• Support technical reviews and proof-of-concept initiatives for data tools and marketing technology
• Develop AI solutions to reduce error-prone processes and improve automation
• Implement and QA UTM parameters with activation teams and ad tech partners
• Investigate discrepancies across GA4, CM360, DV360, and other reporting platforms
• Coordinate root-cause analysis and resolution across agency, client, analytics, and engineering stakeholders
• Work directly with clients to meet taxonomy and measurement needs aligned with marketing objectives
• Communicate project processes and updates
• Serve as a client analytics and technical-lead point of contact and escalation point
• Translate technical language into layman's terms for client stakeholders

• 5-8+ years of experience in marketing technology, ad operations, digital media, analytics, and/or data governance
• Strong understanding of digital media platforms and data flows through buying, ad serving, analytics, and reporting environments
• Experience with GA4, CM360, DV360, SA360, and/or similar marketing data systems
• Ability to troubleshoot data quality issues across multiple platforms and clearly document findings, impacts, and recommended resolutions
• Strong project management, stakeholder management, and executive communication skills
• Ability to problem solve across multiple teams and collaborate with varied stakeholders to find compromises on conflicting priorities

Demonstrates expertise in marketing technology and data governance, with a strong focus on developing and maintaining taxonomy frameworks and ensuring data quality across multiple platforms. Proficient in collaborating with cross-functional teams to optimize marketing measurement processes and troubleshoot discrepancies.

• GA4
• Data Governance
• Digital Media Platforms
• Project Management
• Stakeholder Management

• Taxonomy Development
• Data Quality Troubleshooting
• UTM Implementation
• Analytics
• Ad Operations

• Executive Communication
• Problem Solving
• Collaboration

• Marketing Measurement
• Campaign Management
• Data Flows
• Creative Frameworks
• Approval Workflows

• CM360
• DV360
• SA360
• Ad Servers
• Martech Solutions