Lead, Digital Customer

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

As an SEO & AEO/GEO Manager supporting AT&T Business, you will help shape how prospective business customers discover, understand, and engage with AT&T across traditional search engines and emerging AI-driven discovery experiences.

You will own and advance SEO strategies across key areas of the AT&T Business digital ecosystem, using search data, technical analysis, competitive intelligence, and customer behavior to identify opportunities for growth. This role requires someone who can move comfortably between strategy and execution. A great candidate will feel at home developing recommendations, digging into data, diagnosing technical issues, building business cases, and collaborating with partners to bring improvements to market.

You will work within a cross-functional environment and serve as a trusted search expert for marketing, product, technology, content, analytics, and leadership teams.

• Develop and execute SEO (and emerging AI) strategies designed to increase qualified organic visibility, traffic, engagement, and business outcomes across AT&T Business digital properties.
• Own SEO & AEO/GEO performance for assigned products, customer journeys, content areas, or business priorities.
• Conduct keyword, topic, audience, competitive, and search landscape research to identify new growth opportunities.
• Translate search demand and customer behavior into actionable recommendations for content, product, UX, and digital experiences.
• Perform technical SEO analysis across areas such as crawling, indexing, rendering, site architecture, internal linking, structured data, canonicalization, redirects, XML sitemaps, page performance, and JavaScript-driven experiences.
• Partner with developers, product managers, and technology teams to define requirements, troubleshoot issues, prioritize technical improvements, and validate implementations.
• Develop and optimize content strategies based on search intent, customer needs, competitive gaps, and business priorities.
• Partner with content and marketing teams to improve existing experiences and identify opportunities for new content.
• Monitor organic search performance and communicate trends, opportunities, risks, and recommended actions to stakeholders.
• Develop reporting and analysis that connect SEO performance to meaningful customer and business outcomes.
• Evaluate the impact of algorithm changes, SERP evolution, competitor activity, and changes in customer search behavior.
• Help advance AT&T's approach to emerging AI-powered search and answer experiences, including generative search, answer engines, AI assistants, and citation-based discovery.
• Identify opportunities to improve how AT&T Business information is understood, surfaced, and represented across both traditional and AI-powered search environments.
• Collaborate across marketing, analytics, product, UX, technology, development, communications, and other teams to embed search best practices into digital planning and execution.
• Manage multiple initiatives simultaneously, balancing near-term performance opportunities with longer-term strategic priorities.
• Serve as an SEO subject-matter expert and advocate for organic search throughout the organization.

Required:

• 5+ years of professional experience in SEO, organic search, digital marketing, or a closely related field.
• Strong understanding of technical SEO, on-page SEO, content optimization, keyword research, search intent, and competitive analysis.
• Experience using enterprise SEO, analytics, webmaster, or search intelligence platforms.
• Strong analytical skills with the ability to translate complex data into clear insights and recommendations.
• Demonstrated ability to diagnose SEO opportunities and develop actionable solutions.
• Experience working with cross-functional partners such as developers, product managers, content teams, UX teams, analytics teams, and marketers.
• Strong written and verbal communication skills, including the ability to explain technical or analytical concepts to non-technical audiences.
• Ability to independently manage multiple priorities and drive initiatives from analysis through implementation and measurement.

Preferred:

• Experience supporting SEO for a large enterprise, complex website, B2B organization, telecommunications company, technology company, or similarly sophisticated digital environment.
• Experience with…