Product Manager MDM

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day.

We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

We’re looking for a Product Manager to drive the integration and adoption of a new consumer MDM solution and help manage Mattel’s consumer CDP capabilities. This role owns how consumer identity and profile data comes together across business units and touchpoints, how we use MDM as an operational layer that serves trusted consumer data to downstream systems, and how CDP connections and outbound activations support marketing, CRM, analytics, and consumer engagement use cases.

You’ll join a small, tech-focused team inside a large company.

• Own the roadmap for the consumer MDM rollout, including integration sequencing, data onboarding, and adoption across business units.
• Help manage the CDP roadmap and operating model, including audience activation, outbound connections, platform integrations, and data flow reliability.
• Define the product scope for MDM as both:
  • A system of record for consumer identity and profile data
  • An operational layer that serves mastered data to edge systems, including CDP/CRM, e-commerce platforms, marketing tools, customer service, and analytics
• Define how MDM and CDP work together across consumer identity, profile enrichment, consent, preferences, audience building, and activation.
• Lead end-to-end delivery of source system integrations into the MDM and CDP, including requirements, mapping, testing, cutover, and support.
• Manage outbound CDP activations and connections to downstream platforms, including marketing channels, CRM tools, analytics platforms, and consumer engagement systems.
• Define the core MDM concepts and rules we need to operate successfully:
  • Identity resolution and matching rules
  • Survivorship rules and attribute precedence
  • Golden record structure and profile completeness
  • Hierarchy/relationships where relevant, such as households, accounts, and identities
  • Metadata and data lineage needed for trust and troubleshooting
• Drive alignment across business units on shared consumer definitions, required attributes, audience use cases, activation needs, and operational data requirements.
• Own data quality and reliability for MDM and CDP data flows:
  • Define tests and monitoring for match rates, duplicates, completeness, latency, and activation delivery
  • Manage issue triage and incident follow-ups
  • Partner with engineering and QA to automate testing
• Set integration contracts for edge systems:
  • Data schemas, SLAs, and change management
  • Access patterns, including APIs, event streams, batch feeds, and CDP connectors, based on system needs
• Manage vendor and partner work where applicable, and keep delivery moving across teams, including Engineering, QA, Marketing, Insights, Platforms, Privacy/Security, and external platform partners.
• Communicate status, risks, and tradeoffs to leadership and stakeholders.