AVP- Global Digital; UD, ITC, YTTP

L'Oreal Luxe is seeking a strategic and high-energy AVP of Digital to lead the digital and e-commerce roadmap for a high-growth brand portfolio:
Urban Decay (UD), IT Cosmetics (ITC), and Youth To The People (YTTP). This role is responsible for driving global sales, profitability, and digital innovation across three distinct brand identities-ranging from clinical skincare to high-performance makeup and sustainable, pro-grade lifestyle beauty. The AVP will oversee continued global expansion, ensuring each brand's digital expression remains authentic to its DNA while leveraging divisional synergies.

You will lead a high-performing team to coordinate execution across global markets and support departments.

The AVP - Digital will be responsible for:

• Develop and grow brand's E-commerce presence & penetration worldwide.
• Identify new business opportunities and build business cases (pure-player business, social commerce).
• Launch and ongoing development of a global  and e-retailer business plan and strategy roadmap.
• Responsible for the  innovation roadmap (new website features, services, and functionalities).
• Support countries with the D2C launch, and develop best practice e-retailers' content.
• Partner with global marketing to develop exclusive e-com offer, across product, service and other relevant categories.
• Partner with global marketing and creative teams to create content (video, imagery, copy, etc) to support the brand expression on all digital touchpoints.
• Set and track against global digital KPIs and digital goals, external metrics benchmarking, competitive research.
• 360-Digital Strategies:
  Create innovative, global 360-digital marketing strategies with content packages tailored for UD's edgy visual language, ITC's "before & after" clinical storytelling, and YTTP's eco-conscious, lifestyle-driven aesthetic.
• Strategic Campaigns:
  Oversee the digital roll-out of global "hallmark" campaigns (e.g., UD Naked franchise, ITC Confidence franchise, YTTP Superfood cleansers).
• Consumer
  
  Experience:
  
  Lead the implementation of the digital consumer journey, ensuring that YTTP's sustainability values, ITC's efficacy, and UD's creativity are woven into every digital touchpoint.
• Monitor digital landscape, proving timely and relevant news, trends, competitive analysis and best practices to drive new ideas for the brand.
• Market Guidance:
  Provide local markets with strategic guidelines and best practices to drive their local digital plans for the UD, ITC, and YTTP portfolio.
• Multi-Brand
  
  Roadmap:
  
  Work with Zone and Marketing teams to ensure all deadlines are met according to the synchronized roadmap for the three brands.
• P&L Optimization:
  Provide strategic guidelines to help local markets grow online sales and optimize profit performance across diverse business models.
• Strategic Representation:
  Serve as the lead DMI representative for Urban Decay, IT Cosmetics, and YTTP within the CDMO ecosystem, ensuring brand priorities are championed at the group level.
• Innovation Implementation:
  Drive the adoption of next-generation digital initiatives based on the CDMO roadmap, including SEO2
  
  GEO strategies and Generative AI for content automation and personalization.
• Network Excellence:
  Maintain high-touch collaborative relationships with the LUSA CDMO teams in New York and Global CDMO teams in Paris to ensure alignment and visibility.
• Best Practice Influence:
  Stay at the forefront of CDMO-led pilot programs; influence internal brand teams to adopt group best practices while providing feedback to CDMO to shape future enterprise tools.

• 8-10+ years' experience in e-commerce and digital
• Experience in global (and China) digital / ecom landscape
• Proven knowledge of global cultural nuances as it relates to doing business…