Freelance Director

Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas.

Recognized as one of Ad Age's "Best Places to Work" for three consecutive years, Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Zillow and McDonald’s (to name a few…)

Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable… then keep reading.

As a Freelance Director on the Out of Home (OOH) team your core responsibility is to autonomously manage assigned clients ensuring business needs are being met while simultaneously supporting department and agency wide initiatives. Serve as support to the senior members of the team on department or company wide initiatives, able to function independently or collaboratively, as required. Ability to set and achieve both short-term and long-term goals (internally, to service the agency as well as externally, to service the clients).

• Function independently, including management of direct reports and assigned teams within the department with little to no guidance while maintaining a high quality of work
• Act as role model and mentor to all juniors within the department, helping them to grow professionally and navigate the OOH and media industry as a whole
• Level‑set fair expectations of the teams/individuals and hold them accountable
• Consistently seek out and encourage/assign relevant opportunities for juniors to grow professionally (ex. training courses)
• Inspire creativity within the department, encourage direct reports to “Challenge the Comfortable” while ensuring a sound understanding of business/business objectives remains the north star for decisions
• Promote and incorporate strategies/practices that align with larger department and/or agency goals
• Guide the team in strategy development at a high level; ensure planning tactics and decisions align with arching strategic direction of business as well as larger media campaigns
• Support teams as needed in their management of planning efforts, ensuring deadlines are being met and the quality of work is to department standards
• Oversee and assist teams in building client ready decks/slides to articulate OOH plans/recommendations
• Participate in strategy development and brainstorming meetings with ability to work harmoniously with internal teams on projects from start to finish and ensure teams grasp full understanding of this to drive actionable next steps
• Demonstrate strategic thinking and problem‑solving abilities
  • Oversee and advise on negotiations throughout planning and make‑good scenarios
  • Advise team of proactive approaches to trouble shooting
  • Ensure team arrives at fair and meaningful results/solutions
  • Ability to maintain professionalism during challenging conversations, deescalating and managing frustrations within the team, if necessary
• Expert understanding of media terms, concepts, and strategy (KPI, ROI, CPM, R/F)
• Maintain a positive attitude that motivates the team to remain focused/solution oriented in achieving desired results against tight deadlines/changing direction/feedback, etc.
• Ability to recognize appropriate new opportunities, need for 101’s or other documents and motivate self/team to compile and present as is relevant and in a timely manner
• Collaborate to compile and present POV’s and evaluations as needed; rooted in sound research and presented with strong supportive context/rationale that is client specific
• In depth knowledge of OOH industry partners:
  Geopath & OAAA
• Stay current on new/ evolving trends within the media landscape (OOH and media overall) and educating the team accordingly
• Participate in department/agency wide projects including…