Senior Omnichannel Commercial Manager

About Liquid I.V.

Liquid I.V. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including sexual orientation and gender identity), national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

This job description indicates in general the nature and levels of work, knowledge, skills, abilities and other essential functions expected of the role. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision.

Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to the company’s mission, and the ability to work productively as a member of a team or work group are basic requirements of all positions at Liquid I.V.

We are a world‑class team of innovators and passionate change‑makers, looking to develop transformative hydration solutions and make a meaningful impact on the world around us. We are committed to building an inclusive culture of belonging that embraces the diversity of our people and reflects the diversity of the communities in which we work and the customers we serve.

The Sr. Omnichannel Commercial Manager will be a member of the LIV eCommerce and media team reporting to the Sr. Director of Ecom. This manager will lead Liquid I.V.’s integrated omnichannel strategy and be responsible for establishing and strengthening our presence on all ecommerce omnichannel platforms by understanding each channel’s shopping experience and customer. They will lead retail ecommerce strategy in partnership with our retail sales team and be responsible for owning external engagement with our customers.

• Collaborate with cross‑functional teams, including sales, eCommerce & marketing, to align and optimize channel strategies and tactics to achieve the commercial objectives.
• Develop full‑year strategic growth marketing/promotional plans on all omnichannel platforms alongside LIV’s Omnichannel Media Manager.
• Monitor and analyze channel performance, customer engagement, and market trends to identify opportunities for improvement and growth.
• Influence the selection, implementation, and ongoing optimization of digital platforms, tools, and technologies to support the omnichannel strategy.
• Develop and implement a robust measurement and reporting framework to track the effectiveness of omnichannel initiatives and inform data‑driven decision‑making.
• Work side by side with our Paid Media Manager on successful strategies to increase sales, define KPIs and effectively optimize channel execution.
• Develop customer‑facing sales strategies.
• Embed omnichannel thinking into key processes: S&OP, Reporting Cycles, BMI Planning, AOP, etc.
• Manage Liquid I.V.’s PDPs & storefront page to drive sales and conversion.

• Bachelor’s degree in business, marketing or related field required.
• 5+ years of eCommerce & Retail experience required.
• 3+ years of omnichannel eCommerce experience required.
• 1+ years of managing 1+ direct reports.
• Experience working with brick‑and‑mortar retail partners, with the ability to effectively communicate traditional retail objectives while translating them into eCommerce strategies.
• Strong organizational and teamwork skills, and ability to multi‑task.
• Eager to take smart risks and champion new ideas.
• Ability to analyze and propose data‑driven solutions, with exceptional attention to detail.
• Strong communication and interpersonal skills, specifically with cross‑functional stakeholders.
• Ability to influence key stakeholders.
• Ability to analyze and interpret web data/statistics.
• Experience using MS Office including Excel, Outlook, PowerPoint, Word.
• Excellent communication, leadership, and stakeholder management skills.
• Strong ability to coach, grow talent, understanding of training and development programs, performance…