SVP, Media Strategy and Planning

Company Description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common.

We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at

The SVP, Media Strategy and Planning position leads the media strategy and planning function for a large, fashion retail account. This person manages a team and is responsible for strategic media discussions. They share the responsibility of providing account leadership in partnership with key subject matter experts to drive media and marketing solutions.

• Partners with the account lead to drive innovation and performance in our media strategy in service of providing a best-in-class media experience to clients current and prospective customers
• Serves as a senior lead on client's business and oversees the media strategy and planning function of the account, collaborating with client’s in-house integrated media strategy team to ensure targets and goals are met for the business
• Responsible for developing, implementing, and driving strategy inclusive of mix modeling, scenario planning and strategic budget guidance to advance client's business
• Brings thought‑leadership and new perspective with deep understanding of omni‑channel customer experience and ability to manage associated downstream, cross‑channel campaign executions
• Demonstrates success in building/leading a scaled brand and performance strategy, planning, and research capability in an agency environment with evidence of breakthrough innovation across these teams
• Deep understanding of the research methodologies that underpin these insights and demonstrate success in motivating a team to uncover/expand upon them to help drive industry‑leading innovation
• Directs the long‑range planning and development of campaigns to ensure best use of organizational resources
• Drives best in class insight, data‑informed strategy, and innovation
• Provides staffing recommendation and daily supervision
• Ensures connectivity with all relevant internal and external stakeholders in the US
• Participates in new business efforts including development of new business opportunities and new business pitches
• Support the ongoing evolution of strategy and upskilling strategists to create and maintain a competitive edge for the agency and our clients
• Lead the development of communications plans; direct team on data needs, identify business and consumer insights, define business driving strategies and create inventive connections plans that bring these strategies to life
• Drive Innovation and Thought Leadership agenda both as a new business asset but equally as an engine within the agency to drive modern marketing solutions for our clients
• Partner with creative and partner teams to translate strategies into business driving ideas
• Partner with EVP/Head of Strategy to define and implement a plan to evolve strategy practice to keep pace with industry change

• BA/BS, preferably in Marketing, Advertising, or related field
• 15+ years of experience in both digital and traditional media strategy and planning roles
• 10+ years of prior staff management experience
• Proven ability to lead, provide strategy/vision, and implement/execute leadership
• Demonstrated experience leading major client businesses and/or client strategy for large/complex accounts which resulted in client growth and satisfaction
• Pitch experience with proven track record
  
  Ability to translate data into viable business solutions to enhance strategies and meet deliverables

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best‑in‑class wellness and benefits offerings include:

• Pai…