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Ecommerce Business Manager; Hybrid - El Segundo, CA
Job in
El Segundo, Los Angeles County, California, 90245, USA
Listed on 2026-02-08
Listing for:
SalaryGuide
Full Time
position Listed on 2026-02-08
Job specializations:
-
Marketing / Advertising / PR
Ecommerce, Retail Marketing, Digital Marketing
Job Description & How to Apply Below
Responsibilities
- Own the end-to-end product lifecycle, from product activation and NPI launch to managing the EOL process
- Partner with the Tik Tok Shop Manager to align NPI launch SKUs and messaging
- Lead cross-functional NPI planning meetings and coordinate NPI launches with Planning, PM, DM and other teams
- Contribute to product activation/go-to-market/commercialization plans to help create demand and maximize NPI sales once SKUs are live
- Champion continual NPI process improvement to ensure products launch on time, with inventory and complete product information in all applicable regions (currently US and Canada) and channels (currently and Tik Tok Shop)
- Manage EOL/clearance plans and long-tail governance (pricing strategy, placements, redirects)
- Own the promotion calendar and cadence; design channel-safe offers that protect margin and sell-through (BFCM, Prime-adjacent, seasonal)
- Own product promotion strategy, planning, execution and orchestration. Ensure promotions are well-planned and designed to strategically maximize sell-through
- 5+ years in eCommerce site merchandising/category management and promotions for a product-led DTC or retailer; consumer electronics/accessories experience a plus
- Hands-on experience administering a commerce platform (Salesforce Commerce Cloud preferred)
- Strong grasp of GA4 and eCommerce KPIs; familiarity with Google Tag Manager and event basics
- Advanced Excel (formulas, pivots, Power Query) for merchandising and pricing analysis
- Bachelor’s degree in marketing, business, or related field
- consumer electronics/accessories experience
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