Media Strategist- Strategy

Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas.

Recognized as one of Ad Age's "Best Places to Work" for three consecutive years, Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Zillow and McDonald’s (to name a few…).

Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable… then keep reading.

Are you interested in automotive? Do you like working with the latest technology providers, top websites, and social media platforms? Do you enjoy working with data to solve real-world business challenges in a rapidly evolving digital ecosystem?

If yes, then look no further and join a fun and engaging team where you will help build strategic media plans that deliver performance outcomes! Work with a variety of cross-discipline teams in all phases of the planning process, including research, creation, implementation, and stewardship of media plans and strategies.

The Strategist actively contributes to the strategic development, creation, execution and stewardship of client campaigns and associated deliverables on the Genesis In-Market Digital Performance Strategy & Investment team. They specialize in digital media planning development, campaign execution and administration, as well as strategic measurement insights / performance analysis. The Strategist works directly with the team’s Supervisors to lead day-to-day campaign management and optimizations and helps to guide and mentor Associates.

They are a steward of information and a resource to help identify insights that inform strategic direction. The Digital Strategist will often take the lead on individual projects but always collaborates with the team on daily stewardship and business needs.

• Create and maintain strategic client digital media plans (working collaboratively with multiple groups both internally and externally)
• Develop an intimate knowledge of the client’s brand and product details, KPIs, etc.
• Utilize a variety of research and planning tools to develop strategic planning insights, competitive analysis, and reporting to ensure the client is reaching the target audience and other actionable business insights (com Score, IIHS Polk, Mintel, Nielsen, eMarketer, etc.)
• Support the maintenance of media plans with a lens on improving performance
• Participate in collaborative team brainstorms for strategic planning initiatives
• Support team in creating media-specific documentation, such as Request for Proposals (RFPs), media plans, objectives and strategies decks, and other related information.
• Develop strategic POVs and recommendations pertaining to strategies, technologies and/or vendors
• Other duties may be assigned, as needed

• Leverage execution and campaign management tools to ensure campaigns are on track
• Ensure creative and trafficking deadlines are met for timely launches
• Support the team in analyzing proposals and partner negotiations
• Help to set up 3rd party ad server/tracker system: follow through to ensure sites are enabled, functioning properly, and all materials are received from creative agency
• Create campaign post-launch information such as screenshots, links and placement information to demonstrate proof of placement for clients
• Enter data in Prisma campaign management platform to generate and track insertion orders, manage budget updates, and reconcile invoices
• Work closely with Analytics team to ensure accuracy of monthly performance reports and contribute to post-campaign analysis
• Other duties may be assigned, as needed

• Manage workflow and ensure process and procedures are followed and expectations…