Associate Manager, Toy Marketing – Action | Teenage Mutant Ninja Turtles

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day.

We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity:

We are currently seeking an Associate Manager, Toy Marketing on the Action Figures Global Brand Marketing Team.

On the Action Figures Global Brand Team, we oversee the global brand strategy, developing and managing the toy line, spearheading marketing plans, and partnering with external stakeholders. The Associate Manager, Toy Marketing will play an important role in setting global brand strategies and managing product development for regional teams to execute globally. Working alongside the Sr. Manager and cross-functional teams, the Associate Marketing Manager will ensure that the brand has exceptional marketing support, creating unique and strategic products and programs that are delivered within budget and scalable across global retail and ecommerce.

The Teenage Mutant Ninja Turtles (TMNT) brand is one of the most iconic franchises in entertainment, with a rich history in toys. We are looking for a dynamic and strategic Associate Manager to help drive global toy product development and marketing initiatives for this powerhouse brand.

We are looking for a candidate with strong organizational skills and attention to detail, excellent communication skills, a positive attitude, and excitement to work on the Teenage Mutant Ninja Turtles licensed business.

• Ensure all brand marketing projects are supported by business strategy, objectives and insights
• Assist in gaining buy‑in to global product strategies at all levels, as well as executional commitment from internal partners to activate across key markets and lines of business
• Work closely with the Product Design, Packaging and Development teams to bring innovative and compelling toys to market on time and on budget backed by Consumer Insights
• Communicate regularly with regional teams and lines of business to ensure needs are being met
• Actively manage licensor partner relationship through business performance reporting, product line development updates, and other ad‑hoc requests to ensure alignment
• Prepare for and deliver presentations that convey a strategic message to large audiences
• Present with confidence to drive brand strategy and products
• Translate brand strategy into campaigns, content, and activations
• Brief and develop marketing assets by working with external agency partners
• Help develop global marketing campaigns for execution at a local level
• Monitor key trends, brands and competitors’ performance in all markets
• Lead global business reporting and analysis
• Act as point of contact for brand inquiries and dissemination of brand information and assets
• Take initiative to clarify ever‑changing business needs and challenges, and work appropriately with team and cross‑functional partners to find solutions

What We’re Looking For:

• 5+ years (2 years with MBA) experience in marketing, preferably in product development
• Experience with company/product/marketing that is rooted in consumer trends
• Thorough understanding of marketing mix and KPIs
• Experience analyzing data and managing financials
• Ability to synthesize data and pull insights to create recommendations
• Strong skills presenting in front of large groups
• Highly organized, independent and detail oriented with strong follow‑up skills
• Strong time management, planning and project execution skills
• Excellent written and verbal communication skills
• Strong interpersonal skills with the ability to build solid collaborative relationships
• Understanding of adult collector culture, fandoms, convention exclusives and premium / DTC product strategies a plus
• Passion for pop culture, toy and…