Social Media Manager

About Nexon

Nexon America is a branch of Nexon Co., Ltd., a global video game publisher and leading developer of online virtual worlds for PCs, consoles, and mobile devices. Nexon proudly offers celebrated franchises like Maple Story and Mabinogi that have been enjoyed by millions of players for over two decades. When we founded our Nexon America branch in 2006, we made it our goal to bring those unique games to western players using a player‑first approach.

We achieve that goal by applying our team’s outstanding free‑to‑play expertise and live game support to every decision, every day.

But we’re committed to more than our games! Here at Nexon America, we’re all about open communication, diversity, mutual respect, and collaboration, so we can bring out the best in each other. Nexies find support, friendship, and career growth all in one place! And because we know a healthy work‑life balance is the key to happiness, Nexies also enjoy flexible hours, a hybrid work model, and extra perks like food trucks, happy hours, and team events.

It’s why we’ve earned the Great Place to Work certification for 5 years running!

We’re looking to expand our team with passionate individuals who want to learn, play, and grow with us. Ready for a new challenge?

This role is responsible for developing and executing top‑tier social media strategies across a diverse portfolio of Nexon tiles. They will lead efforts to boost brand awareness, drive user engagement, and foster organic growth through platforms like Instagram, X, Tik Tok, Facebook and You Tube. The individual will work closely with HQ and internal teams to align social media efforts with broader marketing goals.

They will review performance across all social channels and KPIs, continuously optimizing social media plans.

The ideal candidate has a strong background in social media strategy within the gaming industry, hands‑on experience in creating engaging content, and managing social media accounts. Proficiency in analyzing social media performance and making data‑driven decisions is essential. This creative thinker must be a self‑starter, have excellent communication and collaboration skills, and thrive in a fast‑paced, dynamic environment, and lives and breathes social media trends.

We are currently working in the office 2-3x a week in a hybrid work model.

• Portfolio Strategy & Calendar Management:
  Develop and execute distinct social media strategies for multiple Nexon IPs. Build, maintain, and fully own separate content calendars, ensuring a consistent and high‑frequency posting cadence across all titles.
• Content Curation:
  Oversee the production of diverse assets (graphics, videos, copy) tailored to the specific voice and community of each individual game, maintaining distinct brand identities.
• Auditing & Optimization:
  Conduct regular audits of all managed accounts. Use performance data to pivot strategies for underperforming titles and scale success for high‑growth IPs.
• Reporting & Analytics:
  Track performance across all channels and KPIs. Generate portfolio‑wide reports that provide insights into how different titles are performing relative to one another.
• Cross‑Functional
  
  Collaboration:
  
  Partner with HQ and internal marketing teams to ensure social efforts align with global beats, seasonal updates, and product launches.

• 3-5 years in a social media strategy role or similar role
• Previous experience in the gaming industry is preferred
• Proven track record of leading successful social media campaigns

• Bachelor’s degree or equivalent experience

• In-depth knowledge of social media platforms such as Instagram, X, Tik Tok, You Tube, and emerging trends
• Hands on experience owning and organizing complex content calendars end‑to‑end
• Strong analytical skills and experience using social media analytics tools like Sprout Social or Hootsuite
• Creative mindset with the ability to craft engaging, on‑brand content tailored to a niche gaming community
• Strong planning and project management skills
• Proficient in content creation tools, including Adobe…