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Manager- Social Media; NYX
Job in
El Segundo, Los Angeles County, California, 90245, USA
Listed on 2026-03-03
Listing for:
L'Oreal Group
Full Time
position Listed on 2026-03-03
Job specializations:
-
Marketing / Advertising / PR
Social Media Marketing, Digital Marketing
Job Description & How to Apply Below
Title: Manager, US Social Media
Brand: NYX
Location: El Segundo, CA
Key Responsibilities- Platform Mastery:
Lead the US strategy for Tik Tok, Instagram, You Tube, and Pinterest. You are responsible for the daily "pulse" of the brand across these channels. - Trend Harvesting:
Identify and capitalize on viral beauty trends (e.g., "Coquette Beauty," "Glass Skin") within hours of emergence to keep the brand relevant. - Social Commerce:
Partner with Digital/eCommerce teams to drive "Content to Commerce" initiatives, particularly through Tik Tok Shop and shoppable social ads.
- End-to-End Partnerships:
Manage the full lifecycle of paid and organic influencer campaigns—from identification and casting to contract negotiation, creative briefing, and ROI analysis. - Community Building:
Maintain "family-style" relationships with a diverse roster of creators, including professional makeup artists (MUAs), "Skinfluencers," and Gen-Z lifestyle creators. - Seeding & PR:
Lead large-scale product seeding programs and "unboxing" experiences that drive high Earned Media Value (EMV) and organic brand mentions.
- KPI Management:
Track and report on Share of Influence (SOI), engagement rates, follower growth, and conversion metrics. - Competitive Intelligence:
Use social listening tools to monitor competitor activity and sentiment, providing actionable insights for the broader marketing team. - Budget Oversight:
Manage a significant portion of the US brand engagement budget, ensuring high efficiency and ROI on influencer spend.
- Manage day-to-day relationships with creative and social agencies, providing strategic direction, feedback, timelines, and approvals to ensure campaigns delivered on brand objectives and performance goals.
- Oversee paid media boosting campaigns across social platforms, including audience targeting, performance monitoring, and optimization to maximize reach, engagement, and ROI.
Qualifications & Skills
- Education:
Bachelor's Degree in Marketing, Communications, PR, or related field. - Experience:
3-5+ years of experience in social media and influencer marketing, ideally within Beauty, Fashion, or CPG. - Platform Expertise:
Expert-level knowledge of Tik Tok and Instagram algorithms and You Tube's long-form content ecosystem. - Industry Tools:
Proficiency in tools like Traackr (influencer management), Dash Hudson (visual marketing), Sprinklr (social listening), and Creator
IQ. - Mindset:
You must be a "digital native" who lives and breathes beauty culture. The ability to pivot quickly in a high-pressure, fast-moving environment is essential.
Salary Range: 92-128k base + bonus
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