Marketing Manager

Job Title: Manager, Growth Marketing
Job Location: 3 days a week in our El Segundo, CA HQ (Tuesday's mandatory), 2 days remote

Company Description
Greater Good Health is a fast-growing organization delivering care to older adults in access starved communities. Our innovative model is led by Nurse Practitioners and focused on outcomes, not volume-meaning we prioritize quality over quantity, spend more time with our patients, and are accountable for their health and well-being.

Whether through our own senior-focused primary care clinics or our suite of integrated clinical solutions for health plans and provider groups, we are making value-based care more accessible and more effective. We help reduce avoidable healthcare costs, improve clinical outcomes, and create a best-in-class patient experience.

If you're passionate about transforming healthcare and delivering meaningful care to those who need it most, Greater Good Health offers a purpose-driven, collaborative, and supportive environment where your work can make a lasting impact.

The Role
The Manager, Growth Marketing will report to the Associate Vice President of Marketing and will play a central role in driving patient and business growth across the organization. This role requires a strategic, analytical thinker who can own the full marketing lifecycle-from acquisition and retention to engagement-across both B2C and B2B audiences.

The ideal candidate has hands-on experience in healthcare marketing, excels at leveraging data to inform strategy, and is comfortable collaborating cross-functionally to deliver high-impact campaigns. This is a fast-paced, entrepreneurial position for a self-starter who thrives on balancing strategic planning with execution and driving measurable results across the patient journey and business pipeline.

Responsibilities:

• Own the end-to-end lifecycle strategy across the patient journey, leveraging Braze and Salesforce to drive acquisition, retention, and engagement goals.
• Partner with internal marketing team members and external vendors (graphic designer, copywriter, video production) to develop compelling, audience-focused content across channels.
• Plan and execute coordinated campaigns across email, SMS, direct mail, and digital channels, using segmentation, behavioral triggers, personalization, and performance data to optimize outcomes.
• Lead the development of a comprehensive, data-driven B2B marketing strategy to grow client pipelines, position Greater Good Health as a leader in value-based care, and drive measurable business impact.
• Design and execute content strategies for both B2C and B2B audiences, creating educational, informative, and engagement-driven materials such as white papers, blog posts, and case studies in collaboration with subject matter experts.
• Improve marketing automation, CRM systems, and analytics platforms to enhance campaign efficiency, measurement, and reporting. Provide in-depth analysis of campaign performance, including A/B testing, and translate insights into actionable recommendations.
• Develop a deep understanding of our key audiences, including patients, caregivers, health plans, and provider groups, using market research, social listening, and competitor analysis to identify trends, opportunities, and gaps.
• Apply a strong understanding of marketing ecosystems, channel interplay, and lifecycle management to deliver cohesive campaigns that advance patient experience and business growth.
• Generate actionable insights from campaign and funnel performance, tailoring reporting for different stakeholders across the organization.
• Balance long-term strategic planning with hands-on execution in a fast-paced, entrepreneurial environment while maintaining strong organization and prioritization.

Minimum qualifications

• 3+ years of marketing and/or design experience
• Bachelor's degree required, preferred in Marketing
• Familiarity with customer engagement platforms like Braze & Salesforce
• Strong analytical skills (Power BI, Google Analytics, Excel)
• Excellent communication skills and attention to detail.
• A proactive, team-oriented mindset with a willingness to take on new challenges.

Preferred qualifications

• 5+ years of marketing and/or patient acquisition experience.
• Bachelor's degree required, preferred in Marketing, Business, Public Health, Healthcare Administration, or related field.
• Startup experience a plus

Perks and Benefits:

Free lunch and parking available daily for in office presence!

• Competitive Compensation Package: We offer a competitive compensation package to recognize your valuable contributions and ensure your financial security.
• Comprehensive Medical, Dental, and Vision Benefits: Take advantage of comprehensive healthcare coverage, including medical, dental, and vision benefits, to prioritize your health and well-being. Flexible Spending Accounts (FSAs) and Health Savings Accounts (HSAs) available.
• Paid Time Off: Enjoy paid holidays, vacation time, and paid parental leave to maintain a healthy work-life balance and spend…