Associate Manager, Toy Marketing

CREATIVITY IS OUR SUPERPOWER.

It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Associate Manager, Toy Marketing will support delivering product and brand strategies that drive portfolio growth. Working alongside the Sr Manager, Toy Marketing and working closely with colleagues across the company, this person will primarily focus on product development, business strategy, and marketing asset creation.

• Work in collaboration with the Sr Marketing Manager to manage the product portfolio, developing business strategies, objectives and insights and managing the P&L.
• Work closely with cross-functional partners (Design, Packaging, Product Development, etc.) to help develop the product line, focusing on proper Mix Management techniques throughout the portfolio, and ensuring alignment at all key milestones.
• Own the day‑to‑day management of the product segment and act as point of contact for brand inquiries and dissemination of brand information.
• Assist in gaining buy‑in to global product strategies at all levels, as well as executional commitment from internal partners to activate across key markets and key lines of business.
• Work closely with the Product Design, Packaging and Development teams to bring innovative and compelling toys to market on time and on budget backed by Consumer Insights.
• Communicate regularly with regional teams and lines of business to ensure needs are being met.
• Present regularly with confidence in front of large groups to drive brand strategy and products.
• Monitor key trends, brands and competitors’ performance in all markets.
• Lead global business reporting and analysis.
• Work alongside the brand marketing team to contribute to the planning and execution of global brand building activities, development of global marketing tools and development of content with internal and external groups, all through a product‑focused lens.
• Work with other Mattel Global Brand teams to share plans and ‘best practices’ around the world.

• 2 years relevant work experience with MBA or 5 years without MBA
• MBA preferred but not necessary with the right experience
• Experience with company/product/marketing that is rooted in consumer trends
• Innovative thinker- can think outside the box
• Passionate about making a difference and cares about the global impact of their work
• Thorough understanding of marketing mix and KPIs
• Experience analyzing data and managing financials
• Ability to synthesize data and pull insights to create recommendations
• Strong skills presenting in front of large groups and a senior level audience
• Highly organized, independent and detail oriented with strong follow up skills
• Strong time management, planning and project execution skills
• Excellent written and verbal communication skills
• Strong interpersonal skills with the ability to build solid collaborative relationships
• Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel
• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.
• The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be…