WEBTOON] Marketing Manager - Brand & Partnerships

WEBTOON Entertainment is a leading global entertainment company and home to some of the world's largest storytelling platforms. As the global leader and pioneer of the mobile webcomic format, WEBTOON Entertainment has transformed comics and visual storytelling for fans and creators.

With its CANVAS UGC platform empowering anyone to become a creator, and a growing roster of superstar WEBTOON Originals creators and series, WEBTOON Entertainment’s passionate fandoms are the new face of pop culture. WEBTOON Entertainment adaptations are available on Netflix, Prime Video, Crunchyroll, and other screens around the world, and the company’s content partners include Discord, HYBE, and DC Comics, among many others.

This role is focused on entertainment, content, and title/IP marketing. You will lead integrated marketing campaigns to promote WEBTOON IP, WEBTOON comic creators, and co-marketing initiatives with our publishing and entertainment partners to elevate WEBTOON series and creators.

As the Marketing Manager, you will lead title marketing for partnership series (e.g., Disney, Dark Horse, Aethon, IDW, etc.) and creator marketing (i.e., integrated campaigns targeted towards artists and comic creators). You will oversee the development and execution of strategic marketing initiatives that elevate WEBTOON's brand, drive user acquisition, and boost social media engagement. Collaborating closely with internal teams and external partners, you will manage integrated marketing campaigns, optimizing performance to achieve key business goals.

Reporting to the Senior Marketing Manager, Brand & Partnerships, this high-impact role is a vital part of the Brand & Audience Development team and contributes directly to our marketing flywheel through both B2C and B2B efforts.

The ideal candidate brings a strong blend of strategic thinking and executional excellence, with a clear understanding of the value behind diverse partnerships, understanding of the creator economy, and a passion for driving business growth.

• Plan and execute integrated marketing campaigns for WEBTOON titles, creators, and partner series launches, including long‑lead planning, launch strategy, messaging, channel planning, and creative briefing.
• Collaborate with high‑profile entertainment and publishing brands (e.g., Disney, Dark Horse, and others) to develop co‑marketing strategies and campaign approvals to promote shared titles and IP.
• Develop strong, professional relationships and collaborate cross‑functionally with internal teams (Content, Social, PR, Creative, Product, etc.) and external partners to ensure cohesive storytelling and alignment across all touchpoints.
• Drive marketing initiatives that strengthen WEBTOON's relationship with its comic creator community and shift brand perception to position WEBTOON as a premier destination for original stories and talent.
• Manage end‑to‑end campaign execution – from strategy and planning to rollout and post‑campaign analysis – ensuring all campaigns are delivered on time, on brand, and against defined KPIs.
• Partner closely with the Senior Campaign Manager to support campaign media planning and brand health tracking studies.
• Build and maintain scalable campaign processes and documentation to improve cross‑team collaboration, efficiency, and consistency in execution.
• Monitor and analyze campaign performance, providing actionable insights and optimizations to improve future activations and inform broader marketing strategy.
• Stay up to date on creator economy trends, platform innovations, and fan engagement best practices to keep WEBTOON's marketing at the forefront of digital storytelling culture.

• 5+ years of multidisciplinary experience in entertainment marketing (required)
• Experience in working closely with creative teams and agencies to develop and execute creative assets, especially video
• Proven ability and comfort presenting to high‑value, external partners – experience in brand partnerships is a plus
• Proven project and budget management skills
• Ability to successfully write and develop marketing plans
• Succeeds in working independently, managing multiple projects, working under…