VP, Brand Media Strategy

Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas.

Recognized as one of Ad Age's "Best Places to Work" for three consecutive years, Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Zillow and McDonald’s (to name a few…)

Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable… then keep reading.

TheVP, Brand Strategy,leads the evolution of Genesis brand communications by modernizing traditional brand strategy for today’s digital media ecosystem.

Thisrole elevates brand planning into aplatform-led, signaldrivendiscipline built for a digitalfirstworld.

This role requires a digitally native strategist who understands how audience systems, identity signals, and platform algorithms influence brand growth. The VP translates these inputs into clear strategic frameworks and compelling narratives that guide integrated go-to-market strategy.

The role drives the development of integrated media strategiesrooted in consumer insight, cultural context, and digital audience signalsto expand audiences, strengthen brandperception, and create sustained demand for the Genesis brand. Brand strategy ismeasurementmindedby design, grounded in clear signals, learning agendas, and demonstrable business impact.

Partnering closely with theVP, Performance,this leader ensures brand building and demand captureoperateas aunified system. Brand strategy fuels audience growth and consideration, while performance teams convert demand using shared audience frameworks, signal architecture, and optimization roadmaps

• Lead integrated brand communications across TV, CTV, digital video, social, audio, outdoor, and emerging platforms, grounded in how audience signals and platform capabilities shape effectiveness.
• Build strategic frameworks that connect consumer insight, cultural intelligence, audience data, media investment, and measurement into a unified demandcreation system.
• Ensure brand strategy incorporatesplatformsignals and data fromacrossthe modern marketing infrastructure.
• Craft strategic narratives that articulate how communications drive brand growth, consideration, and demand, aligningstakeholders and guiding integrated execution
• Define, evolve, and be accountable for brand andsignalbasedKPIs in partnership with analytics and performance teams.

• Drivecross disciplinarycollaboration across media, creative, strategy, and client teams to deliver integrated,consumer firstplans.
• Partner with creative agencies to shape innovative, culturally relevant,measurement readyideas that elevate the Genesis brand.
• Champion progressive planning approaches, continuous experimentation, platforminnovationand evolving data capabilities.
• Align brand and performance strategies with performance marketing and analytics counterparts, ensuring shared audience frameworks, signal architecture, andoptimizationroadmaps.
• Ensure brand strategy is built around how modern platformsoperate, including identity,targeting and measurement frameworks.

• Serve as a senior strategic advisor to Genesis Marketing, shaping how media investment drives brand and business impact.
• Maintain a strong perspective on media innovation, platform evolution, and modern measurement trends.

• Lead and develop ahigh performingstrategy team, fostering curiosity, collaboration, and analytical rigor.
• Set a high standard for integration, innovation, anddata informed decision-making.

• Proven ability to lead integrated brand media strategyata national or global scale.
• Strong experience partnering with…