Sr. Dir, SVODs Product Marketing

DIRECTV is one of the nation's leading providers of entertainment, delivering premium content and cutting-edge streaming solutions to millions of customers across the country. As we continue to evolve our super aggregation strategy, we are investing in world‑class talent to drive our next chapter of growth.

The Senior Director, SVODs Product Marketing is a critical strategic leadership role within DIRECTV’s Revenue Marketing organization. This position is accountable for advancing DIRECTV’s enterprise super aggregation strategy by owning the end‑to‑end development, execution, and optimization of the Subscription Video On Demand (SVOD) portfolio across all DIRECTV platforms.

This leader is responsible for multi‑million‑dollar annual revenue and serves as the primary driver of SVOD marketing strategy — from the ideation of go‑to‑market approaches to the execution of campaigns that acquire, retain, and grow DIRECTV’s subscriber base. The Senior Director leads and develops a dedicated SVOD marketing team, manages all SVOD partner relationships, and collaborates closely with cross‑functional stakeholders across Product, Finance, Analytics, and Content to ensure the SVOD portfolio delivers against business objectives.

This role requires a strategic, analytically rigorous, and executive‑ready leader with deep expertise in subscription‑based businesses, streaming, and digital media. The ideal candidate combines a strong marketing background with the ability to translate complex data and market dynamics into compelling strategies and executive‑level narratives.

Here’s what you’ll do:

Strategic Leadership & Portfolio Ownership

• Own and drive the end‑to‑end SVOD strategy across all DIRECTV platforms, ensuring alignment with DIRECTV’s enterprise super aggregation vision.
• Set annual and multi‑year goals for the SVOD portfolio; develop and execute strategic plans to achieve those goals.
• Monitor portfolio performance continuously, leveraging data and analytics to identify trends, optimize strategy, and inform business decisions.
• Serve as the internal subject matter expert on the SVOD landscape, competitive positioning, and subscriber behavior.

Marketing Strategy & Execution

• Lead the SVOD team in developing and executing integrated marketing strategies across all major marketing channels and business lines.
• Develop and own compelling value propositions, messaging frameworks, and competitive positioning to drive SVOD subscriber acquisition and retention.
• Partner with cross‑functional teams — including Product, Analytics, Digital, Creative, and Brand — to ensure cohesive and effective marketing execution.
• Identify customer friction points and develop proactive strategies and campaigns to reduce churn and improve customer satisfaction (NPS).
• Analyze campaign performance data to understand results, inform future strategies, and continuously optimize marketing effectiveness.

Revenue & Financial Accountability

• Own and be accountable for multi‑million‑dollar annual SVOD revenue performance.
• Partner with Finance to develop accurate forecasts, manage budgets, and ensure the SVOD portfolio meets or exceeds revenue targets.
• Evaluate business process changes and lead implementation across the organization to drive revenue growth and operational efficiency.

Partner Relationship Management

• Manage all SVOD partner relationships, serving as DIRECTV’s primary point of contact for SVOD content and distribution partners.
• Negotiate and collaborate with partners to develop joint marketing programs, promotional initiatives, and co‑marketing strategies.
• Build and sustain strong, productive relationships that advance DIRECTV’s content aggregation strategy.

Team Leadership & Development

• Lead, mentor, and develop a high‑performing SVOD marketing team, setting clear expectations and driving accountability.
• Direct staffing, planning, and budgeting for the SVOD function; recommend and implement organizational and methodological changes to maximize team effectiveness.
• Cultivate an inclusive, collaborative team culture that rewards innovation and continuous improvement.
• Determine future talent needs and build a pipeline of capable, growth‑oriented team members.

Exe…