Manager, Digital Marketing

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Full Time Management El Segundo, CA, US

3 days ago Requisition

Salary Range: $95,000.00 To $ Annually

Job Title:Manager, Digital Marketing

Department:Marketing

Reports to:Senior Director, Marketing

Collaboration:Daily collaboration across the marketing department, including creative and content production, integrated marketing, performance marketing, social, game presentation and marketing operations;
Regular collaboration across the organization including ticketing, global partnerships, community, communications and game operations.

Team Overview:Marketing builds seamless and connected pathways to fans to drive engagement, promote business campaigns, and convert revenue. Considering the full marketing mix with a spotlight on digital, social and performance marketing, the Marketing team is responsible for developing marketing strategies and executing detailed marketing plans, overseeing and implementing the campaign process end-to-end. As fan and channel experts, Marketing understands and implements the best ways to connect with fans to achieve business objectives and drive conversion.

Position Summary:The Digital Marketing Manager is responsible for the strategy, day-to-day management, execution and optimization of key digital marketing channels and platforms, including email, web, mobile app, forms, data collection and related digital experiences. This role serves as a central point of coordination across digital platforms, internal stakeholders, external vendors and league partners, ensuring digital initiatives are executed accurately, efficiently, and in alignment with organizational objectives.

The Manager combines hands-on technical expertise with strong project management, quality assurance and people management skills. This role manages digital promotions and game-night digital executions and also identifies opportunities to improve digital processes, platform performance, and the fan experience.

Essential Functions (Duties & Responsibilities**):

Digital Platform Strategies

• Own and manage the digital marketing calendar, including campaign assignments, deployment schedules, builds, testing, approvals, and sends across digital platforms
• Lead UX design for all digital platforms following business direction to drive revenue and profitability, coordinating with creative teams to align strategy with visual experience
• Support vendor evaluations, RFP processes and freelancer engagement to ensure platform capabilities are evaluated against technical, marketing, operational, and business requirements
• Ensure digital content remains accurate, current, functional, and aligned with brand and business priorities

Email Marketing and CRM

• Develop and implement email marketing strategies to support business needs and drive revenue including ticket promotions, product promotions and other marketing conversions
• Oversee the end-to-end execution and quality assurance of email campaigns across Eloqua and TM1, ensuring accuracy, functionality, brand consistency, and adherence to best practices
• Maintain and optimize email templates, including updates to styling, HTML/code, and technical configurations as needed
• Code and build emails using platforms and tools including Litmus and Eloqua
• Create, maintain and refresh subscriber audiences within email platforms, including primary subscription lists, geotargeted audiences, and gameday attendee lists
• Manage the ingestion of data from multiple sources and workflows, including sweepstakes, lead-generation initiatives, forms, ticketing systems, and gameday attendance
• Ensure email database processes support accurate segmentation, deployment, and subscriber management

Website and Content Management

• Manage daily content updates across , including publishing and editing articles, press releases, videos, injury reports, roster information, promotional activations, and other timely content
• Build and maintain  pages using Word Press and associated module-building tools
• Conduct periodic CMS and website audits to identify styling, functionality, or display issues. Troubleshoot and update affected pages as needed
• Coordinate roster updates across  and league-managed platforms, including preparing player assets, submitting JIRA requests, and updating on platform
• Serve as a key point of contact between mobile app vendor and internal stakeholders,…