Sr Associate, Toy Marketing, Dolls

CREATIVITY IS OUR SUPERPOWER.It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day.

We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity:

The Portfolio Dolls team is seeking a Sr. Marketing Associate to bring incredible properties like KPop Demon Hunters, Disney Princess, Frozen and Wicked to life with our iconic dolls. As a member of our Global Brand Team, you’ll partner closely with licensors and cross-functional teams across Mattel to create the product line, drive business strategy and develop strong marketing assets for an exciting and fast-paced portfolio.

What Your Impact Will Be:

• Support team in gaining buy-in across all levels and with licensors, as well as executional commitment from internal partners to activate across key markets and key lines of business
• Contribute to development of 3 – 5 year toy product roadmaps, balancing innovation and refresh cycles
• Support the toy pricing architecture and competitive positioning decisions through market analysis and business recommendations
• Work closely with the Product Design, Packaging and Development teams to bring compelling toys to market on time and on budget, backed by Consumer Insights
• Prepare competitive analyses tracking consumer trends and brand performance to identify key opportunities in the market
• Collaborate with Associate Marketing Manager to report on toy business performance (revenue, margin, SKU productivity)
• Partner with Brand Marketing to develop storytelling for global marketing campaigns and assets
• Facilitate relationship with licensors by developing strategic communications and maintaining key planning materials to support timely decision-making
• Coordinate key product development activities, including sample requests, asset distribution and licensor meeting logistics, to support cross-functional alignment and on-time execution
• Present with confidence to drive brand strategy and products

What We’re Looking For:

• 2+ years experience in marketing, preferably in product development
• Ability to comfortably collaborate with creative, engineering and manufacturing teams
• Excellent at storytelling, presentations and influencing leadership. Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel
• Ability to leverage analysis and insights to support product recommendations and distribution strategies
• Highly organized, independent and detail-oriented with strong follow-up skills
• Strong time management, planning and project execution skills
• Strong interpersonal skills with the ability to build solid collaborative relationships

Don’t meet every single requirement?

At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles.

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate:Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings…