Associate Manager, Marketing Activation - Mattel Games

It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Associate Marketing Activation Manager is responsible for supporting the Marketing Activation team with integrated marketing planning, consumer and market insights, business analysis, cross-functional coordination and marketing execution. They will support the translation of Mattel Games' global and regional strategies into actionable, locally relevant marketing plans and own key activation initiatives that drive brand and sales growth across channels. The ideal candidate will demonstrate strategic thinking, strong project management and organizational skills, excellence in communication, and the ability to deliver measurable results in a fast-paced environment with multiple priorities.

• Marketing Planning & Activation: In partnership with the Marketing Manager, translate overarching brand strategies into integrated marketing plans and briefs across key Mattel Games brands. Articulate messaging, activation approach and KPIs to support brand and sales objectives. Leverage consumer insights, market dynamics and learnings from past campaigns to inform plans. Build activation plans with clear timelines, responsibilities, investment priorities and channel KPIs.
• Promotional Strategy and Execution: Lead promotional activity timelines for the year, with regular presentations to internal and external clients on approach and performance. Bring fresh ideas and strategic thinking on when and how to promote priority SKUs. Work closely with Analytics to establish forecasts, and with Sales and Omnichannel Retail Marketing teams to develop and execute promotions effectively.
• Channel Execution: Lead day-to-day activation across assigned Mattel Games segments, ensuring global strategies and assets are translated into effective market execution. Closely monitor sales and activation performance across channels and leverage data to recommend changes to plans as needed to deliver revenue and profit targets. Partner closely with relevant cross-functional teams and lead meetings and work streams where appropriate.
• Category Research & Analysis: Leverage available consumer, category, competitive and retail data to identify trends, opportunities and risks across the Mattel Games portfolio. Translate insights into actionable recommendations to inform marketing plans, portfolio opportunities, retailer pitches and future brand strategy.

• Minimum 5 years (3 years with MBA) experience of marketing experience in multi-channel Retail or Consumer Products industry.
• Integrated marketing experience required across paid media (digital, influencers, out of home) and owned channels including e-commerce, retail stores, e-mail, social, print/direct mail.
• Excellent written/verbal, time management, and quantitative/analytical skills required.
• Ability to independently build compelling visual marketing presentations. Strong PowerPoint and Excel skills.

• Strategic Thinking: Exhibits creative and analytical thinking abilities with strong storytelling capabilities and an ability to connect the dots. An exceptional ability to communicate the overarching strategy with a…