Sr. Site Marketing Manager

Job Description

Fabletics is looking for a Sr. Site Marketing Manager to lead the strategy and execution of site marketing experiences across campaigns, launches, and key moments. This role will be responsible for translating brand and marketing strategies into high-impact, conversion-driven site experiences that balance storytelling, product education, and performance. You’ll serve as the central owner of the site as a marketing channel, partnering closely with Brand Marketing, Creative, Site Merchandising, and Ecomm Ops teams to ensure our site shows up cohesively, on-brand, and optimized for business results.

Own the site marketing strategy for key campaigns, product launches, and seasonal moments. Translate brand and marketing priorities into homepage, landing page, and on-site storytelling. Lead end-to-end execution of site campaigns, from briefing to launch to optimization. Partner with Brand, Creative, and Site Merch teams to ensure consistent messaging, product focus, and visual storytelling. Collaborate with Analytics teams to balance brand storytelling with conversion performance.

Define and maintain site marketing best practices, including asset hierarchy, messaging cadence, and customer journey. Manage timelines, approvals, and cross-functional dependencies to deliver on-time launches. Monitor performance and customer behavior, using insights to continuously optimize site experiences. Act as a key stakeholder in planning and post-launch reviews, sharing learnings and recommendations.

A strategic marketer with a strong point of view on how brand shows up on-site based on industry best practices. Highly organized and comfortable managing complex, cross-functional workflows. Equally fluent in creative storytelling and performance metrics. A clear communicator who can align diverse teams around shared goals. Comfortable operating in a fast-paced, high-growth environment. Excited to build scalable systems and processes, not just one-off launches.

6–8+ years of experience in site marketing or e-commerce marketing. Strong experience owning homepage and landing page experiences for a consumer brand. Proven ability to manage large-scale campaigns and launches,. Experience partnering with Creative, Brand, Merch, and Ecomm Ops teams. Data-informed mindset with the ability to turn insights into action. Experience supporting international or global markets is a plus. Retail, fashion, or active wear experience preferred.

Ideal candidate brings foundational AI literacy, including experience using generative AI tools, and a proactive mindset to experiment with new technologies to drive productivity and innovation.

Be part of a high-growth, innovative global brand. Own a highly visible channel that directly impacts revenue and brand perception. Work cross-functionally with best-in-class teams across Brand, Product, Creative, and Growth. Help shape how Fabletics shows up digitally for millions of members worldwide. Competitive compensation, benefits, and growth opportunities.

This role will be based in our El Segundo Headquarters.

The annual base salary range for this position is from $115,000-$140,000.

• -Hybrid Work Schedule*
• -Discretionary Paid Time Off*
• -Summer Fridays*
• -Healthcare Plans
• -Employee Discounts
• -401k
• -Annual Bonus Program
• -Equity Program*
• -And More

* Varied for retail, fulfillment and fully remote roles.

Fabletics, Inc. is an equal opportunity employer. We recruit, employ, compensate, develop, and promote regardless of race, national origin, religion, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, and other protected status as required by…