Regional Sales Manager - Grocery
Listed on 2026-05-16
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Sales
Sales Manager, Business Development, Sales Representative, Sales Development Rep/SDR
About the Role
The Regional Sales Manager will be an active member of the LIV Sales team, reporting to the Team Lead of the Food & Drug Channel. This role will be responsible for building and executing strategic sales plans for Regional Grocery Accounts. This includes identifying opportunities in the marketplace, creating presentations and promotional plans, presenting to buyers and providing LIV Sales leadership with analytical insight and recommendations to scale.
The role will need to identify and execute display opportunities in order to drive sales volumes. The role will be responsible for forecasting and budgets in the assigned accounts. The ideal candidate is a "natural salesperson", highly analytical, results driven and eager to work in a growing, fast‑paced company.
- Win Co
- Stater Brothers
- Smart & Final
- Raley's
- Brookshire Brothers
- Basha's
- URM
- Affiliated Foods
- Bi-Mart
- Fareway Wholesale Grocery
- Certco
- Marc’s Stores
Account list is subject to change. Potential to add in UNFI Conventional HQ Call to responsibilities 3-6 months into employment.
Functions and Duties- Develop and execute strategic FDM plans to achieve sales targets and expand our customer base.
- Present to and work directly with buyers to understand their business needs and objectives.
- Manage relationship with the broker, leveraging their longstanding relationships with retailers and working with their Sales Managers to develop tactical in‑store marketing plans.
- Understand category‑specific landscapes and trends to help us prepare.
- Identify and execute display opportunities in order to drive sales volumes.
- Work with Team Lead and Ops Team forecasting sales volumes.
- BA in business, marketing or related field required.
- 3‑5 years experience working in sales in food or beverage. CPG & Grocery experience preferred.
- Proven ability to articulate the distinct aspects of products within the consumer‑packaged goods industry.
- Demonstrable experience developing client‑focused, differentiated, and achievable solutions.
- Ability to adapt to a fast‑paced entrepreneurial environment.
- Experience using MS Office including Excel, Outlook, PowerPoint, Word. TP M Softwar e Experience is a plus (M ODUS).
- 100% company‑paid medical, dental and vision insurance for employees (PPO, HMO and Kaiser options).
- A 401(k) plan with company match, short and long‑term disability coverage.
- A generous PTO and sick policy that includes 13+ paid annual holidays.
- An Employee Assistance Program, including membership for guided meditation for all employees.
- Monthly tech and wellness reimbursement.
- An infinite supply of Liquid I.V. for endless hydration!
The compensation band for this position is 103,100k - 130,000k annually. The exact salary is determined by various factors including experience, skills, education, geographic location, internal company equity, and budget. The listed range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package.
LocationHybrid (El Segundo, CA). Candidates must be authorized to work in the United States without sponsorship.
Equal Employment OpportunityLiquid I.V. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.
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