Senior Director, Business Solutions

Job Title:

Senior Director, Business Solutions

Global Partnerships

Head of Global Partnerships

The Senior Director, Business Solutions will be an integral member of the LA Lakers Global Partnership team responsible for leading the Business Solutions vertical. This role maximizes a combination of creative, strategic, and analytical skills to support our Partnership Sales and Activation team to drive short & long-term partnership revenue success.

Responsibilities to include but not limited to:
Overseeing ideation and storytelling of potential and existing partnerships, building/leading CRM & sales management system, leading all elements of audience research and ROI metrics (broadcast performance, social/digital impact, brand sentiment reporting, etc.) and assisting with prospect lead list development rooted in bespoke brand research, industry trends and emerging categories.

• Lead the Business Solutions team overseeing the development of integrated partnership strategies, commercial packaging, pricing, and proposal development that drive new business.
• Manage and develop the Business Solutions team, establishing priorities, mentoring staff, optimizing workflows, and ensuring high-quality deliverables across all sales initiatives.
• Partner closely with Partnership Sales leadership to develop customized, client-centric solutions that align partner marketing objectives with Lakers assets, intellectual property, and fan engagement opportunities.
• Develop the department's commercial strategy, including sponsorship packaging, inventory optimization, asset valuation, pricing recommendations, and go-to-market approaches for premium opportunities
• Assist the Department in navigating potential current partner considerations/conflicts and recommend potential deal structures and assets based on deep understanding current contracts and assets.
• Drive innovation across the Global Partnerships department by identifying new sponsorship categories, developing scalable sales tools and best practices, and fostering collaboration across Sales, Activation, Marketing, Finance, Legal, Operations, Game Presentation, Community Relations, etc.
• Support the Partnership Activation Team in partner growth and retention by identifying metrics to measure client success, deliver on KPI’s, and maximize client investment.
• Manage CRM system (e.g., Salesforce/KORE) and build data sets for reporting and analytics in partnership with the BI Team
• Manage and select third party partners and research vendors to deliver data for prospecting materials, sales presentations, partner proposals, and recaps across:
  • Broadcast Valuation Analysis and Impact Reporting
  • Consumer Market Research
  • Sponsor Impact Measurement
  • Social Media Valuation
  • Sales/Prospecting
• Support Global Partnership leadership in department/revenue management & tracking, reports to executive leadership, etc.
• Assist Global Partnership leadership in business calendar/revenue forecasting.
• Responsibilities subject to change based on organizational needs and direction from management.

Bachelor’s Degree required, preferably in Marketing, Advertising, or related field

• A minimum of nine (9) years of experience in business development, strategic planning or partnership management, preferably within the sports or entertainment industry
• A minimum of two (2) years managing a team

CRM (e.g., Salesforce/KORE), Microsoft Office, Adobe Suite, Tableau

• Results oriented, self-starter with strong work ethic and ability to handle multiple projects and deadlines in a fast-paced environment
• Broad knowledge of partnership activation, sponsorship sales, and sports/entertainment marketing partnerships standard methodologies
• History of managing and tracking inventory, budget, and developing category approach strategy.
• Team player with a passion for problem-solving and willingness to learn
• Proven ability to foster collaboration across departments and build consensus around strategies and initiatives
• Strategic and critical thinker with outstanding verbal and written…