Senior Manager, Marketing Analytics - Derm

Company Description

About Abb Vie
Abb Vie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about Abb Vie, please visit us  Follow @abbvie onLinked

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Abb Vie’s Dermatology Franchise is seeking Senior Manager to support Sales and Marketing initiatives by delivering end-to-end analysis, insights, and recommendations that shape brand strategy and drive measurable business performance. This role translates complex physician, patient, account, and competitive data into clear narratives and actionable strategic and tactical adjustments. A successful candidate will proactively define business questions, apply rigorous analytical and modeling methodologies, and communicate concise, decision-ready insights to a broad set of stakeholders.

Success requires strong business acumen, strong people and influencing skills, and close partnership with Brand and Sales Leadership to align priorities and support the current and future dermatology portfolio.

• Analyze physician, account, patient, and competitive data at national and sub-national levels to strengthen the brand team’s understanding of market dynamics and opportunities
• Lead fast-paced ad-hoc analytics projects, including taking initiative to identify the key business questions relative to product performance, that inform strategical and tactical decision-making, as well as brand planning process, ensuring multiple stakeholders’ perspectives are considered and integrated where relevant.
• Strengthen the organization’s understanding of marketplace performance and opportunities through tracking, modeling, and analysis of physician- and patient-level dynamics within quickly evolving competitive landscape.
• Develop fact-based promotional investment strategies and guide investment decisions from marketing mix/business optimization and other analysis to optimize performance, influence business growth & inform continuous financial forecasting cycles and brand planning process
• Develop near-term KPIs and longer-term ROI measurements that will inform recommendations to optimize personal and non-personal promotional channels
• Closely involved with financial planning process, responsible for input into financial planning process & key conduit to Forecasting for all monthly estimates, annual plan and long-range plan deliverables
• Understand sub-national drivers of cross-brand performance, providing more granularity to performance dynamics across distribution channels and customers
• Leverage innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.g. cost, risk, business impact) and key technical criteria (e.g. reliability, validity, and predictability)
• Effectively work with cross-functional partners to deliver integrated analytics reflecting the diverse contributions across the functions
• Lead contract support, and external suppliers to increase and enhance the use of advanced modeling and analytic methods and produce results that fully leverage available data and analytics

• Bachelor’s Degree required, with a concentration in marketing/sales/quantitative analysis preferred. Advanced degree preferred.
• 7+ years of relevant experience in quantitative analysis of sales and marketing information is required, including use of this information in the development of business plans and strategies. Experience with in the Pharma/Biotech industry is a plus.
• Strong analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving. Experience with current methods Analytics/Machine Learning.
• Advanced experience with 3rd party pharmaceutical data sources like IQVIA/SHS Sales Data (APLD, DDD, Xponent, NSP, NPA), and Specialty pharmacy data and one or multiple analytic domains (promo…