Associate Director, Marketing Analytics

Company Description

About Abb Vie

Abb Vie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about Abb Vie, please visit us at  Follow @abbvie on Linked In, Facebook, Instagram, X and You Tube.

The Associate Director, Marketing Analytics, will develop and deploy analytic solutions based on business needs for Dermatology Rinvoq new launch indications - Vitiligo & Alopecia. The individual will be responsible for pulling through brand strategy and tactics at a national and sub-national level.

This position’s primary objectives:
Lead the US Rinvoq Vitiligo & Alopecia Analytics team to ensure successful execution of the analytical plan, derive findings and implications from physician and patient analytics to strengthen commercial understanding of subnational dynamics and performance, and use analytic insights to identify actionable opportunities to enhance performance.

Major Responsibilities:

• Develop fact-based promotional investment strategies and guide investment decisions from marketing mix/business optimization and other analysis to optimize performance, influence business growth & inform the annual financial forecasting and brand planning process
• Develop near‑term KPIs and longer‑term ROI measurements that will inform recommendations to optimize personal and non‑personal promotional channels
• Closely involved with financial planning process, responsible for input into financial planning process & key conduit to Forecasting for all monthly estimates, annual plan and long‑range plan deliverables
• Understand sub‑national drivers of cross‑brand performance, providing more granularity to performance dynamics across distribution channels and customers
• Leverage innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.g. cost, risk, business impact) and key technical criteria (e.g. reliability, validity, and predictability)
• Build, coach, and maintain a high‑performing and diverse team of analytical, quantitative, and business‑minded individuals that collectively extract business insights that drives better business outcomes
• Effectively work with cross‑functional partners to deliver integrated analytics reflecting the diverse contributions across the functions
• Lead contract support, and external suppliers to increase and enhance the use of advanced modeling and analytic methods and produce results that fully leverage available data and analytics

• Bachelor’s Degree (Business Administration, Statistics, Economics) required, with a concentration in marketing/sales/quantitative analysis. Master’s Degree preferred.
• 8-10 years of relevant experience in quantitative analysis of sales and marketing information is required, including use of this information in the development of business plans and strategies. Experience with in in the Pharma/Bio Tech industry is strongly preferred.
• Strong analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving. Experience with current methods Analytics/Machine Learning.
• Advanced experience with 3rd party pharmaceutical data sources like IQVIA/SHS Sales Data (APLD, DDD, Xponent, NSP, NPA), and Specialty pharmacy data and one or multiple analytic domains (promo optimization, digital, launch support, etc)
• Deep hands‑on expertise in current analytical methods & tools (including machine learning)
• Advanced communication and…