Lead Product Designer

UX Research/Design Sr Principal | Pepsi Co The  Tone

This is a full‑time role siCo is focused on enhancing its digital product and service offerings for its customers. This role is pivotal in defining the strategic vision and practical execution of user‑centered experiences, ensuring that all digital solutions are intuitive, valuable, and align with business objectives and brand standards. It offers an opportunity to lead design initiatives and mentor junior team members.

• Role:
  Senior Principal
• Type:
  Full‑time
• Location:
  
  Not explicitly stated for specific work location, considered for salary
• Pay: $140100–$234850 yearly
• Mission:
  Own the conceptualization and definition of customer‑centered digital products, ensuring a valuable and coherent user experience across the entire ecosystem.
• Tech Stack:
  Figma, Adobe Creative Suite, Sketch, InVision, After Effects, HTML, JS, CSS, AI tools for design

• Strategic Definition:
  Help Product Owners define high‑level concepts and customer value propositions for new products and services.
• Design Leadership:
  Lead client‑facing meetings and workshops, articulating design rationale and inspiring innovative approaches.
• Information Architecture:
  Design frameworks to organize information, guiding users to understand how products and services function over time.
• Solution Visualization:
  Create visual solutions through models, wireframes, documentation and prototypes to demonstrate user interactions.
• Experience Guidance:
  Provide expert guidance on product design to ensure solutions are useful, usable, effective, desirable, and differentiated for users and businesses.

• Background:
  Bachelor’s degree (BA/BS) in a related design field such as user‑experience, design‑strategy, interaction design, or visual and content design is required. This is a Senior Principal role requiring extensive experience.
• Experience:
  
  10+ years of experience in specialization like user experience, design strategy, interaction design, or visual and content design. Proven history of running client engagements, delivering results on time, and working with design systems, components, and extensible assets.
• Skills:
  
  Expert proficiency in digital design software (Figma, Adobe Creative Suite, Sketch, InVision, After Effects); proficient in front‑end web development (HTML/JS/CSS) and rapid prototyping techniques; master facilitator with strong public speaking, storytelling, and presentation skills; expert in creating experience maps, user journeys, service blueprints, interaction models, flows, high‑fidelity wireframes, and UI/visual design.
• Bonus:
  Master’s degree (MS/MFA) preferred; willingness to broaden skillset into adjacent specializations; familiarity and experience with AI tools for design; CPG industry experience is preferred.