Marketing Operations Program Specialist

Summary

DLA Piper is, at its core, bold, exceptional, collaborative and supportive. Our people are the backbone, heart and soul of our firm. Wherever you are in your professional journey, DLA Piper is a place you can engage in meaningful work and grow your career. Let’s see what we can achieve. Together.

The Marketing Operations Program Specialist works in collaboration with and in support of the firm’s strategic initiatives as a versatile member of the Marketing Business Development (MBD) team. The role supports a broad range of marketing operations projects while also serving as the internal resource for identifying and advancing practical AI opportunities. This position is a business‑side role; the Specialist does not own AI infrastructure, build technical systems, or operate independently of the firm’s IT and Innovation functions.

Instead, they serve as MBD’s informed liaison to identify opportunities, scope use cases, support pilots in partnership with technical teams, and ensure successful adoption across the MBD team.

This position can sit in Chicago, Atlanta, Baltimore, Boston, Dallas, Houston, Los Angeles, Miami, Minneapolis, New York, Northern Virginia, Philadelphia, Phoenix, Raleigh, San Diego, Seattle, Short Hills, Washington DC, or Wilmington and offers a hybrid work schedule.

• Provide hands‑on support across a range of MBD marketing operations projects, including ad hoc requests from senior stakeholders and cross‑functional initiatives spanning multiple teams.
• Act as a reliable operational resource during periods of high demand, stepping in to manage work streams, track deliverables, and keep projects moving.
• Coordinate across MBD sub‑teams to maintain alignment on shared priorities, dependencies, and timelines.
• Develop and maintain project documentation, status reports, and process guides to support consistency and institutional knowledge.

• Support the design and upkeep of program governance structures across MBD’s project portfolio, including intake processes, prioritization frameworks, and escalation paths.
• Manage tracking systems for milestones, owners, and outcomes across active initiatives, providing regular visibility to leadership.
• Help leadership assess competing priorities and resource constraints, recommending sequencing and trade‑offs using structured frameworks.

• Serve as MBD’s point of contact for AI‑related use‑case ideas, connecting the team’s needs with the firm’s broader AI capabilities.
• Identify practical AI applications within MBD workflows and develop structured proposals for piloting and evaluating them.
• Partner with IT, Innovation, and other technical stakeholders to scope and support AI pilots, ensuring MBD’s business requirements are clearly communicated and addressed.
• Track progress and outcomes of AI initiatives within MBD, translating results into plain‑language summaries and recommendations for leadership.

• Develop training materials, job aids, and reference documentation to support adoption of new tools, processes, and AI‑assisted workflows across the MBD team.
• Facilitate working sessions and informal coaching to build team confidence and consistency in using approved AI tools.
• Curate and share best practices, prompt libraries, and usage guidance to enable compliant and effective AI use across teams with varying levels of familiarity.

• Build strong working relationships across MBD sub‑teams and with IT, Innovation, Communications, and other key partners.
• Facilitate collaboration across distributed teams with different priorities and working styles, creating alignment and momentum on shared work.

Ideal candidates have 6+ years of experience in project management, program coordination, or marketing operations with a proven track record of driving accountability across complex, multi‑stakeholder initiatives. They build governance structures, influence without direct authority, and prioritize competing requests using structured frameworks such as impact/effort…