Enablement & CRM Lead

HARTING stands for strong connections – across the globe. As one of the leading international suppliers of industrial connectivity, we are connecting customers to their digital future. We connect around 6,000 people at our headquarter in Espelkamp and at locations worldwide, offering great colleagues and new opportunities in IoT and artificial intelligence. In everything we do, we remain true to our roots as a regionally connected family business grounded in high‑tech.

As the Enablement & CRM Lead for the Americas, you will act as a regional expert, facilitator, trainer, and trusted partner to ensure the effective, consistent, and value‑driven use of Microsoft Dynamics and Go‑To‑Market enablement tools across the end‑to‑end Lead‑to‑Cash lifecycle. You will serve as the primary catalyst in the Americas to drive disciplined, insight‑driven lead management, opportunity execution, and customer handoffs, enabling measurable improvements in pipeline health, seller productivity, customer experience, and revenue outcomes.

• Establish and maintain data‑driven, actionable regional enablement and CRM playbooks, incorporating best practices and clear in‑flow guidance across Lead‑to‑Cash processes spanning Sales, Marketing, and Customer Service.
• Develop and execute regional enablement plans for new capabilities, process changes, and system enhancements, ensuring readiness, alignment, and measurable behavioral and adoption outcomes tied to pipeline quality and business performance.
• Actively support and improve lead management, routing, qualification, sales handoffs, and customer service transitions, ensuring clear signals, ownership, and execution consistency across the lifecycle.

• Partner with functional SMEs, Sales Operations, Marketing, Customer Service, IT, and Digital/Platform teams to design, test, and deploy solutions that simplify workflows, improve data capture, and enable more intelligent, insight‑driven selling behaviors.
• Roll out new enterprise platform capabilities, features, and process changes from Global Go‑To‑Market Enablement into the Americas region, including change communication, adoption support, and feedback loops to improve usability and effectiveness.
• Represent regional business needs, constraints, and enhancement requests to Global Enablement and Platform Product teams, including:
  • Submitting and managing issue and enhancement tickets.
  • Requesting new functionality or integrations.
  • Providing practical input into platform and enablement roadmap priorities, focusing on usability, data quality, and real‑world adoption.

• Onboard new users across functions with role‑based, scenario‑driven training programs that reinforce CRM as the primary system for daily execution and decision‑making.
• Serve as the primary regional point of contact for end‑user support, troubleshooting, and resolution of CRM and enablement‑related operational issues.
• Identify recurring issues and usage patterns to proactively improve workflows, usability, and adoption at scale.
• Partner with regional Sales and Customer Service leaders to establish clear accountability, usage expectations, and adoption KPIs tied to business outcomes (e.g., conversion, cycle time, forecast reliability).

• Audit CRM usage, behaviors, and workflows to identify adoption gaps, inefficiencies, and sources of friction, using data and usage patterns to prioritize improvements.
• Establish and execute ongoing data governance, quality, and hygiene routines, ensuring accuracy, compliance, and high confidence in data used for decision‑making, forecasting, and analytics.
• Identify and implement opportunities to enhance platform efficiency through workflow optimization, automation, and AI‑supported or insight‑driven capabilities, focusing on practical use cases that reduce manual effort and improve sales effectiveness.

• Support full platform adoption by embedding CRM and enablement tools into daily workflows, reinforcing the system as the primary source of truth and eliminating manual workarounds and…