Senior Associate, Paid Media Strategy

• Support the setup and launch of paid social campaigns across platforms such as Meta, Linked In, Tik Tok, and You Tube

• Monitor daily campaign performance and identify trends, insights, and optimization opportunities

• Support testing initiatives involving campaign types and audience strategies

• Build UTM tracking links for integrated campaigns

• Support the setup and launch of paid search, You Tube, and Demand Gen campaigns

• Assist with keyword research, ad copy, audience targeting, and campaign structure

• Monitor campaign performance and search query reports

• Manage pacing and budgets against monthly, quarterly, and annual investment targets

• Compile and analyze campaign performance data using platform analytics and Google Analytics GA4

• Support reporting deliverables, data pulls, and reporting insights

• Maintain awareness of industry trends and their impact on assigned accounts

• Conduct competitive and category-specific research

• Contribute to campaign planning discussions

• Collaborate with cross-functional teams to support integrated campaign execution

• Participate in client meetings and internal status calls

• 1–2 years of experience in paid social and paid search
• Hands-on experience with Meta Ads Manager required
• Familiarity with other social ad managers is a plus
• Working knowledge of GA4 and UTMs is a plus
• Strong analytical mindset
• Proficiency in Microsoft Excel
• Proficiency in Microsoft Office Suite, including PowerPoint, Word, and Outlook
• Comfortable managing multiple tasks across accounts in a fast-paced environment
• Strong problem-solving skills
• Bachelor's degree in marketing, digital/integrated marketing, advertising, or a related field
• Detail-oriented, organized, and dedicated

Demonstrates expertise in managing and optimizing paid social and search campaigns across platforms like Meta, Linked In, Tik Tok, and You Tube, with strong analytical skills to assess performance and drive insights. Proficient in utilizing tools such as Google Analytics GA4 and Microsoft Excel for data analysis and reporting.

• Paid Social Campaign Management
• Meta Ads Manager Proficiency
• Google Analytics GA4 Knowledge
• Microsoft Excel Proficiency
• Keyword Research and Audience Targeting

• Paid Social Campaign Management
• Paid Search Campaign Management
• Keyword Research
• Ad Copy Development
• Audience Targeting
• Campaign Performance Analysis
• UTM Tracking Link Creation
• Data Analysis
• Budget Management
• Competitive Research

• Strong Analytical Mindset
• Problem-Solving Skills
• Detail-Oriented
• Organizational Skills
• Ability to Manage Multiple Tasks

• Digital Marketing
• Integrated Marketing
• Advertising
• Campaign Optimization
• Cross-Functional Collaboration

• Meta Ads Manager
• Google Analytics GA4
• Microsoft Office Suite
• Microsoft Excel
• Power Point
• Word
• Outlook