UPLIZNA Portfolio Marketing, Senior Manager

UPLIZNA Portfolio Marketing, Senior Manager Responsibilities

• Drive the evolution and execution of the UPLIZNA Phases of Growth strategy, including the 12‑quarter roadmap.
• Lead and support annual UPLIZNA brand planning across the portfolio; align priorities, behavioral objectives, tactical plans, KPIs, and investment choices across indications.
• Translate portfolio strategy into clear, actionable commercial priorities to accelerate and optimize franchise growth.
• Build and lead account management marketing strategy for UPLIZNA (tools/resources/engagement supporting IDN engagement, matrix coordination, and local pull‑through).
• Develop portfolio‑level marketing resources and field enablement tools supporting demand generation, patient starts, access navigation, and adherence.
• Optimize customer engagement by improving targeting, segmentation, omnichannel coordination, field execution, and account‑level impact.
• Lead Veeva Suggestions portfolio approach (objectives, trigger strategy, message alignment, governance, feedback loops, performance measurement).
• Identify opportunities to leverage AI, modular content, omnichannel engagement, and scalable execution models.
• Support KPI tracking, dashboards, and measurement plans.
• Partner cross‑functionally (Marketing, Market Access, Patient Services, Case Management, Site of Care, Sales, Training, Analytics, field leadership) to align priorities and improve customer/patient experience.

• Doctorate + 2 years OR Master’s + 4 years OR Bachelor’s + 6 years OR Associate’s + 10 years OR HS/GED + 12 years in portfolio strategy, marketing, or account management.

• Brand planning/marketplace analysis/insight generation/segmentation/strategic prioritization/tactical planning/multichannel engagement.
• Translate complex strategy into field‑ready plans; lead cross‑functional initiatives without direct authority.
• Strong analytics (business performance, customer insights, field feedback, KPI data).
• Experience with field enablement tools/CRM‑Veeva suggestions/alerts/dashboards/omnichannel engagement.
• Rare disease/specialty/neurology/immunology/multi‑indication or launch/growth/portfolio strategy experience.
• Experience collaborating with Sales, Market Access, Medical, Patient Services, Analytics, Sales Ops, Training, and Legal/Regulatory/Compliance.
• Strong communication; manage multiple projects/work streams; simplify ambiguity; detail orientation and compliant execution.

• Retirement and Savings Plan, group medical/dental/vision, life/disability, flexible spending; discretionary annual bonus (or field incentive plan); stock‑based long‑term incentives; time‑off plans; flexible work models where possible.

Apply via ; no Final date to receive applications (applications accepted until sufficient number received or candidate selected).