Associate Director, Patient Services Marketing - Parkinson's

Job Description

The Associate Director of Patient Services Marketing, Parkinson's will lead the strategy, development and execution of integrated patient access marketing initiatives, supporting the Parkinson’s disease brand, VYALEV. This role drives provider and patient engagement across Abb Vie's Patient Services (APS) work streams, ensuring access strategies align with brand objectives and evolving care models.

As the patient access strategy subject matter expert, the Associate Director partners across a highly matrixed organization, including brand, market access, legal, finance, and technology partners, to translate business priorities into actionable marketing strategies. This individual will lead cross-functional planning, drive organizational alignment, and oversee the execution of impactful programs that improve the patient and provider access experience while delivering business results.

• Lead integrated access strategies and plans that translate care model priorities into effective marketing execution.
• Serve as a subject matter expert for provider access strategy, patient journey planning, segmentation, and resource development.
• Partner closely with the brand team, Field Reimbursement Managers (FRMs), Market Access and key stakeholders to advance access priorities, align messaging, and support efficient resource utilization.
• Develop specific messaging and educational strategies that enhance provider engagement and patient understanding.
• Guide digital and content initiatives that strengthen the provider and patient experience across channels.
• Collaborate with the Training team to strengthen field force effectiveness through clear messaging, tools, and enablement support.
• Lead APS strategic brand planning to ensure alignment with brand imperatives.
• Support financial planning cycle, purchase order tracking, and ongoing monthly budget management.
• Contribute to cross-functional launch readiness.
• Oversee agency coordination, budget management, and executive pull-through.

• Bachelor’s Degree required.
• 8+ years of marketing experience with the ideal candidate having some previous pharma experience.
• Proven marketing experience with increased proficiency in all marketing skills.
• Previous cross-franchise/cross-channel marketing experience preferred.

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range.
  
  This range may be modified in the future.
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
• This job is eligible to participate in our long-term incentive programs.

Abb Vie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.