Associate Director, Product Marketing
Job in
Elgin, Kane County, Illinois, 60122, USA
Listed on 2026-07-13
Listing for:
Jobtailor
Full Time
position Listed on 2026-07-13
Job specializations:
-
Marketing / Advertising / PR
Marketing Strategy, Product Marketing, Marketing Communications
Job Description & How to Apply Below
Responsibilities
- Guide, create, and deliver differentiated product positioning, deliver strong messaging, and create insightful buyer personas and other compelling content that communicates value and supports a buyer’s journey-based sales cycle.
- Support the execution of a GTM strategy that specifically relates to product/domain responsibilities.
- Perform both primary and secondary market, customer, and competitive research to understand market segments, produce buyer insights, and identify new product opportunities.
- Lead in the creation of new product/feature messaging and support product management teams in roadmap development.
- Support marketing programs that drive awareness, engagement, and pipeline.
- Collaborate with demand-generation teams to build and execute high-response campaigns.
- Help field sales, customer success, and partner teams in their efforts to land new prospects and expand business with existing customers.
- Enable sales, GTM teams, and strategic partners in positioning Enablon products.
- Provide thought leadership and innovative ideas and bring these to the broader marketplace.
- Build and grow relationships through customer advocacy (CABs, UGs, corporate events, field activities).
- Build and execute cross-functional projects that align to corporate objectives and deliver clearly defined goals and outcomes.
- 10-plus years of B2B technology experience, ideally in EHS, Sustainability, Operational Risk, or ESG space
- At least five to seven years of experience spent in product marketing roles
- At least 5 years proven experience in managing a global team
- Bachelor’s or Master degree in Marketing, Business, Sales or a related field of study is preferred, or equivalent experience
- Product Positioning
- Buyer Persona Development
- Market Segmentation
- Competitive Research
- Campaign Execution
- Roadmap Development
- Content Creation
- Sales Enablement
- Customer Advocacy
- Thought Leadership
- Collaboration
- Relationship Building
- Innovative Thinking
- Communication
- Leadership
- Bachelor’s Degree in Marketing
- Master’s Degree in Marketing
Position Requirements
10+ Years
work experience
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