Global Marketing Senior Manager - Product Excellence & Renewal Laboratory

Job Description

We are seeking a strategic, commercially minded, and collaborative Global Marketing Senior Manager to lead global marketing for Kearney's PERLab (Product Excellence & Renewal Laboratory) practice—one of the firm's fastest-growing and most innovative offerings. PERLAB combines more than 100 years of Kearney's operational expertise with award-winning design capabilities and proprietary data‑driven solutions to help C‑suite executives unlock product growth, accelerate innovation, and transform product performance.

Reporting to Global Marketing and working in close partnership with PERLAB's global leadership team, you will serve as the senior marketing leader responsible for shaping and amplifying the practice's market presence. Sitting at the intersection of product strategy, advanced analytics, AI, and client engagement, you will translate PERLAB's capabilities and intellectual capital into compelling narratives that differentiate Kearney in the marketplace and deepen engagement with executive decision‑makers around the world.

This role spans the full marketing lifecycle—from defining global positioning and messaging strategies to orchestrating integrated campaigns, thought leadership, digital marketing, and performance measurement. You will act as the connective tissue between practice leadership, regional marketing teams, business development, and Kearney's Brand & Market Enablement organization to ensure consistent, high‑impact execution across markets.

Your success will be reflected in the continued growth of PERLAB's market profile, the quality and reach of its thought leadership, and stronger engagement with priority clients on topics including AI‑enabled transformation, advanced analytics, customer experience, product strategy, and digital operations.

• Hold a bachelor's degree; an MBA or other advanced degree is preferred.
• Have 7–10 years of progressive marketing experience, including meaningful experience within professional services, management consulting, or another complex B2B environment.
• Bring demonstrated expertise in B2B product marketing, digital transformation, analytics, or technology‑related marketing.
• Have successfully developed and executed global marketing and thought leadership strategies that increased brand visibility and client engagement.
• Possess strong knowledge of AI, data analytics, digital platforms, customer experience, product strategy, or related business topics.
• Are highly analytical and comfortable using marketing analytics, performance measurement frameworks, and marketing technology platforms to drive decision‑making.
• Demonstrate exceptional communication, storytelling, and executive stakeholder management skills.
• Have experience influencing senior leaders within a global, matrixed organization.
• Thrive managing multiple complex initiatives across geographies with minimal supervision.
• Possess excellent English communication skills; additional languages are a plus.
• Are able to travel occasionally to leadership meetings, practice events, and team gatherings.

• Define and execute a differentiated global marketing strategy that supports PERLAB's growth priorities while aligning with Kearney's global brand.
• Develop deep expertise across AI, advanced analytics, digital transformation, customer insights, and product strategy to shape compelling market positioning.
• Bring an outside‑in perspective by incorporating client priorities, competitive intelligence, and emerging industry trends into marketing strategy.
• Lead integrated global go‑to‑market campaigns spanning thought leadership, digital marketing, executive events, account‑based marketing, and client engagement.
• Establish KPIs and performance measurement frameworks to continuously improve campaign effectiveness, marketing ROI, and commercial impact.

• Partner closely with Kearney's Brand & Market Enablement Studio—including Brand, Content, Client, and Insights teams—to develop and execute world‑class thought leadership.
• Lead the development and deployment of research reports, executive perspectives,…